China Canton Fair Global Buyers Surge in 2024
China Canton Fair global buyers surge in 2024. The worlds largest trade show - China's Canton Fair 2024 has started, this year Canton Fair sees surge in orders as global market recovers from pandemic.
Exhibitors at the 135th Canton Fair are witnessing a notable rebound in orders as global markets clear pandemic-induced backlogs, signaling robust growth in exports this year. As of April 24, 2024, a total of 172,900 overseas buyers attended the Canton Fair, an increase of 21.6% from the previous fair. But participants also reported a fierce price war that is squeezing manufacturers’ bottom line.
China Canton Fair established in 1957, the twice-yearly trade fair held in the southern metropolis of Guangzhou, is a big contributor to China’s exports, and widely viewed as an indicator of the country’s foreign trade. This year’s spring session opened on April 15, 2024, with a focus on advanced manufacturing and household products.
A personal story:
After a three-year hiatus due to the pandemic, Filipino businessperson Chen Jin (pseudonym) returned to the Canton Fair in China’s Guangzhou in early April, 2024. As a veteran participant at the country’s biggest twice-yearly trade exposition, he started his business over 40 years ago at the fair.
“For a businessman who just started, the Canton Fair was a gold mine,” said Chen, as he recalled his entrepreneurial journey, he pulled out a stack of well-preserved buyer’s passes from his black briefcase. One of them was from the 82nd Canton Fair in 1997, with a photo of young Chen looking ambitious.
Source: caixinglobal.com
Publication date: Thursday 25 April 2024
