Oct. 11 – Consumers stand to benefit from more imported goods during this year’s Nov 11 shopping gala as merchants across the globe try to ride the import boom fueled by the China International Import Expo. At least 500 additional new foreign products will be available to Chinese Consumers, according to Tmall Global, the dedicated cross-border e-commerce arm of Alibaba Group Holding Ltd.
The company aims to develop around 30 small and medium-sized overseas brands through content marketing endeavors and help them achieve $10 million daily sales during the 24-hour shopping festival, said Liu Peng, Tmall Global’s general manager overseeing imports and exports. Liu said the company plans to fully leverage the influence of the CIIE, which runs from Nov 5 to 10 in Shanghai, to introduce new brands to customers and help them better capture the Chinese market through customer insight analytics.
For Alibaba, part of the tie-up with the official agenda includes co-hosting the Global Cross-Border Import and Supply Chain Leaders Summit during the CIIE, which is “in response to the major policy decision on a new round of opening up at a higher level”, the company said.
Rory Macleod, managing director and CEO of Australia’s Freedom Foods Group, said his company is eagerly anticipating both the import fair and the Nov 11 promotion. He said that cross-border commerce reflects market changes, and is an opportunity to see how China is adapting to this trend. “The government fair… is a lot broader and a lot more strategic … whereas Nov 11 is the epitome of what that’s all about,” he said.
For Tmall Global, the upcoming Nov 11 will feature the rollout of global wish lists and sought-after items, resonating with buyers who are seeking to diversify their sources of purchases in pursuit of a higher quality of life, Liu said. The company also inked deals with five leading international brands, including Unilever, Nestle and Pfizer, to partner on product innovation and premier launches. “Every time I come here, there’s something new to participate in and to learn about,” said Amy Paulose, general manager of US nuts brand Emily’s. “The Tmall team has been so great and supporting us … (to identify) the right activities for each brand.”
Chinese consumers’ growing appetite for imported goods is helping Japanese beauty device specialist Refa reap huge financial gains, according to its managing director Keizo Nakajima. “Sales in China jumped eight times after we made our debut in China via Tmall Global three years ago. Such outstanding performance has in part assisted our successful initial public offering in Japan,” he said.
German Firm Sends Largest Exhibit to China’s Upcoming Import Expo
Oct. 11 – A German firm has sent a 200-tonne milling machine to China’s upcoming import expo, which will be the largest exhibit to be on show at the first-of-a-kind international event. The machine, packed into 12 containers, was sent by Waldrich Coburg, a German large machine tool manufacturer, via marine shipping from Hamburger. They reached the Port of Shanghai on Tuesday.
Liu Zhongbai, the company’s representative, said the machine can churn out high-accuracy micron-sized parts, which can be used for automobile production and in the aerospace industry. The company hopes to attract Chinese firms with its high-tech equipment at the expo.
The exhibit is expected to cover 200 square meters of exhibiting space during the expo, which is scheduled to be held in Shanghai on November 5-10 2018. A total of 170 German companies have registered for the expo. Most of them are from the high-tech, manufacturing, automobile and chemical industries.
COSCO Ships Giant Machine to Shanghai for Import Expo
Oct. 11 – A giant milling machine arrived in Shanghai on Tuesday for the upcoming first China International Import Expo, after a more than 30-day voyage from the German port of Hamburg, its shipper said. The massive machine tool was brought by Waldrich Coburg, a German company specializing in industrial machinery and large machine tools.
It was carried by COSCO Spain, a container vessel with a capacity of 13,000 TEU (twenty-foot equivalent units), owned by China COSCO Shipping Co, the nation’s largest shipping group by fleet size. As one of the largest industrial products to be seen in the expo, it was packaged in 12 containers, according to the publicity office of Shanghai-headquartered COSCO Shipping.
This is the first transport service that COSCO Shipping has offered to exhibitors since it was nominated as the recommended global transport service provider for the first CIIE. The milling machine－which is 20 meters long, 10 meters wide and eight meters high－weighs 200 metric tons and will cover an area of 200 square meters in the high-end intelligent equipment exhibition area of the first CIIE, which is scheduled to be held in Shanghai from Nov 5 to 10.
The area will focus on four themes－aerospace, integrated circuits, industrial automation and robotics.The milling machine can turn out high-accuracy micron-sized parts, which can be used for automobile production and the aerospace industry. The German company hopes to attract Chinese buyers with its high-tech equipment at the expo.
“As China is currently undergoing an industrial upgrading boom, the CIIE this year will gather a large number of top-class intelligent equipment manufacturing companies,” said Liang Feng, president of China National Machine Tool Sales and Technical Service Corporation. He added that the world’s leading metal cutting machine tools will be displayed at the expo, from companies including DMG Mori, Mazak Corp, EMAG GmbH & Co KG, Makino Corp and Okuma Corp.
COSCO Shipping has developed a dedicated platform for foreign companies looking to book containers in order to facilitate services for the expo, and is working with customs authorities to help goods get faster clearance, said Yu Zenggang, the company’s deputy-general manager.
The company so far has successfully assisted in the shipment of exhibitors from nations such as Germany, Turkey, Barbados, South Africa, Denmark, Italy, Egypt, the Philippines, New Zealand, Australia, Samoa and Fiji. The shipments contain tea, wine, medical equipment, food, beverages and pharmaceutical products, as well as vehicles and manufacturing machinery.