Importing breakfast cereals to China – demand for trendy sunrise Mueslis

Importing breakfast cereals to China - demand for trendy sunrise Mueslis Sep. 19 – Western style of breakfast cereals is gaining momentum in China; there is a rising demand for imported breakfast cereals in China market, according to a related report. The progress of the Chinese middle class is altering eating and drinking habits. Consuming more dairy products, taste more imported wine and beers; cereal consumption in particular is trending now in China. Sales are growing at 15% a year.

Breakfast cereals in China

In recent years, China adopted Western style Breakfast cereals habits; there is demand for imported better quality cereals in China market. among others, an swelling number of Chinese consumers, young, older and babies , all are craving for healthier life style, they choose healthier and lighter breakfast cereals as a convenient sunrise meal, it’s time saving, energy boosting and quick-fit sunrise meal to start a new day. Most imported excellence breakfast cereals encompass with various vitamins and in elevation quantity of fiber. Breakfast cereals are gradually widespread changes to traditional Chinese cooked breakfast varieties which are hot and salty, such as rice porridge, noodles, baozi (steamed buns) and other baked goods. China breakfast cereals market entails of the sale of hot cereals and ready-to-eat (RTE) cereals. RTE cereals in milk are enjoying an increasing popularity among young workforce, especially in first- and second-tier cities in China, according to Euromonitor. Breakfast cereals are predicted to see 6% value CAGR at the current 2016 prices. Multinationals will continue to center their strategy on well-tailored consumer targeting by offering products to meet the different demands of a niche market. For example, to provide the needs of older adults, manufacturers will take their inspiration from traditional Chinese medication by offering products containing Chinese ingredients such as red dates, goji berries, and black sesame. Sugar-free products are also a huge rising trend regarding the focus on consumers’ changing eating habits, focusing more on healthy and nutritious food.

Foreign brand cereals in China market

Breakfast cereals new trend in China is rising demand for foreign brand cereals in China market, associated to the weakening request in Europe – expected to amount for a market share of around 13% of the overall market by the end of 2019. The increasing popularity of lighter meals and Western breakfast habits are the primary drivers of this emerging trend. Up to now, some of key cereals players and Chinese importers have all targeted the China breakfast cereals market in some way, top international players in China’s cereals market hold on the key role, such as: Cereal Partners Worldwide, Standard Foods Corporation, Kellogg and Pepsico, In. At the same time, breakfast cereal enterprises are responding to the health and wellness market trend and are embrace the demand, innovations healthier ingredients are on the way, the Chinese cereals market grew with enough healthy annual growth rates over the last years and is continuously increasing. In 2015 the revenue of general cereal sales amounted to RMB 2.805 billion ($407 million), whereas in 2022 the market is expected to more than double, reaching RMB 6.2 billion ($855.8 million), according to the China consulting firm report. The exploding population – especially China’s middle class– will significantly contribute to the increasing demand. Particular, High calcium and vitamin contents for the Chinese older and children’s breakfast are the direction of food producers, because aged, working groups and parents, all are keen looking for efficient and in fine fettle products.

Chinese importers for breakfast cereals

The cereals market in China continues to see growth, and imported brand gain popularity among majority Chinese consumers, the quality and variety play a key role. Although there are some foreign brands already reached China market, the demand is rising with awareness of importance of healthy life style. In dealing international trade and imports, China develops a fast pace with the market demand, there are Chinese importers are busy with importing foreign brands breakfast cereals to China which are popular food products in the category of the most popular importing foodstuffs to China. For marketing and distribution, local Chinese brands appear to be unable to compete with imported brands. For the List of Chinese Importers for Breakfast Cereals in China is available upon request, please contact with DCCC, or email to:

Imported premium brands beer consumption is rising in China

Imported premium brands beer consumption is rising in ChinaSep. 14 – Beer market in China is the fastest growing in the world and there is increasing demand for imported premium beer. Has the operation of a stricter drink driving law helped trades of low/non-alcohol beer? While Chinese government has been recently promoting healthy lifestyle, love for beer among Chinese consumers is not falling; increasing demand for imported premium beer is rising.

Beer consumption growth in China

China has been the fastest-growing beer market by far, Beer consumption is rising in China, Millennial are the driving forces behind scene and they are switching to imported premium brands, flavored alcoholic beverages and ciders. This growth was supported by the desire for lower prices and higher product quality, an increasing number of Chinese beer drinkers are anticipated to migrate from offline to online channels for their beer purchases, specifically young millennial, tend to get the attention of beer manufacturers as it is considered they will be the main growth engine over the forecast period. China’s beer industry is the largest in the world by production volume and consumption volume. The past three decades has seen an impressive growth in the development of China’s beer industry and market, according to a related report.

Favorable imported beer brands in China

General speaking, imported food and beverage enjoy healthier popularity in China, and imported beers are no exception. The significant increasing beer consumption in China is that cultural is changing underway, nowadays, eating and drinking with style and taste is not something unrealistic practice for ordinary metropolitan Chinese. Among others, China’s young millennial are fast emerging as decision-makers with increasing purchasing power, they perceive to taste imported premium beers as part of a way of life and an exploratory exciting experience, particularly they want to try some imported new flavors or different brands. The increasing consumption of imported beer indicates that the China’s alcoholic beverage market opportunities for foreign beer brands import to China. At this moment, the most imported beer brands to China are originally come from Germany, Belgium, France, Russia and Netherlands. The leading beer exporter to China is Germany, according to a related report. Imported beer sells at a better price compared to domestic beer, and consequently, more profit to distributors and retailers and importers.

The China market opportunities for ‘healthier’ beers

The Chinese millennial tend to prefer drinks with low alcohol or non-alcoholic content to spirits. Flavored alcoholic beverages gain favor among Chinese younger consumers. The so-called “healthier” beers in a sense are craft beers, like low calorie and/or low abv beers. However, Craft beer still in a relatively undiscovered stage. In spite of craft beer’s success in other continent, like North America, the category is still negligible in China, since most Chinese consumers have yet to discover true craft ‘healthier’ beer. The Chinese insiders indicate that importing craft beer to China can help to answer consumers’ desire for premium products. The first step for brewers is to increase the availability of craft offerings, and to invest in educating consumers to create awareness of the variety in the craft beer culture. Foreign beer producers and beverage import to China key players should take advantage of the rapid expansion of China’s beer market with more imported products. For the List of Chinese importers/distributors for foreign beer available upon request, please contact with DCCC, or email to:

China Everbright Bank Luxembourg Branch officially started business

China Everbright Bank Luxembourg Branch officially started business Sep. 12 – China Everbright Bank (Europe) S.A. and China Everbright Bank Luxembourg Branch officially started their business operations on Friday. It was hailed by the bank as a crucial step in implementing the Belt and Road Initiative, as well as the expansion of its European network layout.

China Everbright Bank Co. Ltd. engages in the provision of banking and financial services. It operates through the following segments: Corporate Banking, Retail Banking, Treasury Business, and Others. The Corporate Banking segment offers corporate loans and advances, trade financing and deposit taking activities; agency services, corporate wealth management services, consulting and advisory services, remittance and settlement services, custody services, and guarantee services. The Retail Banking segment provides personal loans and deposit taking activities, bank card business, personal wealth management services, remittance services, and securities agency services. The Treasury Business segment includes inter-bank money market transactions, repurchases transactions, and investments. The Others segment represents equity investments and related income. The company was founded on August 18, 1992 and is headquartered in Beijing, China.

The “Forum for Belt and Road initiative and Investment of Chinese Enterprises in Europe”, organized by China Everbright Bank, was also held Friday in Luxembourg to mark the official opening of China Everbright Bank (Europe) S.A. and China Everbright Bank Luxembourg Branch. Xavier Bettel, prime minister of Luxembourg, Pierre Gramegna, Luxembourg’s minister of finance, Claude Marx, Director General of CSSF (Commission de Surveillance du Secteur Financier), Huang Changqing, Ambassador of Chinese Embassy in Luxembourg, Tang Shuangning, chairman of China Everbright Group and China Everbright Bank, along with representatives of Luxembourg government, business industries and financial institutions attended the forum and the opening ceremony. Tang in his greeting speech said that CEB Europe S.A. & CEB Luxembourg Branch are the very first subsidiary and branch of China Everbright Bank in Europe, making CEB the seventh Chinese bank in Luxembourg.

The entities will both focus on corporate banking business, expanding at their full stretch in business in terms of loan and deposit, remittance, international settlement, trade finance and money market etc, according to bank executives. Taking hold in Luxembourg as a hub, CEB is reaching out to the whole Europe with cross-border financial services. CEB ranks 149th in Forbes 2000 in 2017. Since 2014, The Bank has been promoting its overseas development strategy. Following the trend of the increasingly deepened Sino-European cooperation, CEB is also aiming to offer integrated services towards Sino-Luxembourg and Sino-European investments, economic and trade cooperation. For the List of Corporate Finance Advisory Firms in China is available upon request, please contact with DCCC, or email to:

Chinese payment service company Alipay launches operations in Norway

Chinese payment service company Alipay launches operations in NorwaySep. 12 – China’s leading mobile and online payment service Alipay launched its operations in Norway on 4 Sep to boost Chinese customers’ shopping experience in the Nordic country. The adoption of Alipay services of both payment and marketing will not only enhance the experience of Chinese consumers but also help Norwegian businesses reach out to their Chinese customers.

China’s Alipay, which currently has over 520 million users and is operated by Ant Financial, part of Alibaba Group, is a powerful combination of payment tools, financial services and marketing platforms. “Alibaba has been launching its payment services Alipay in Europe since 2016. We are honored to be the one introducing it to Norway as well as the other Nordic countries,” said Michael Chen, CEO of APay Nordic AS, a promotion and service partner of Alipay in the Nordic countries.

Per Holte, head of tourism in Asia and Latin America at Innovation Norway, a government agency responsible for promoting innovation in Norway and marketing Norway’s tourism on the world market, said China has become a very important market for the Norwegian tourist industry. “Chinese tourists especially free independent tourists (FITs) in Norway have been increasing rapidly in the recent years,” Holte said. “We have been working with GoDigitalChina on attracting FITs since 2016 with success.”

APay Nordic AS was established jointly by GoDigitalChina, an Oslo-based company specialized in digital marketing in China, and Nordkost, a market leader in cross border e-commerce and logistics towards China. v”We are glad to see that they are now introducing Alipay into Norway, which will further strengthen the advantages of Norway as a Chinese-friendly destination,” Holte said.

Dinnergruppen, a company with five high-end Asian restaurants in Olso, and The Thief Hotel, a luxury waterfront hotel in the Norwegian capital, are pioneering in adopting Alipay in Norway. “We have this year noticed the significant increase of travelers from China. The Chinese market is increasingly important for us and so is our focus to deliver services to meet their expectations,” said Daniel Setekleiv, Commercial Director at The Thief Hotel. “By implementing Alipay, we are actively bringing ourselves closer to the Chinese market, both with guest experience and customer reach,” he said. Last year, Alipay was first introduced to Finland and the business was highlighted by a launching ceremony of the Single’s Day global online shopping festival in Rovaniemi, an arctic tourist destination in northern Finland.

U.S. beef first shipment arrives in Shanghai after 14-year absence

U.S. beef arrives in China Shanghai after 14-year absenceSep. 7 – Shanghai Entry-Exit Inspection and Quarantine Bureau said Tuesday the first shipment of U.S. beef by sea entered China on Sept. 1, signifying the normalization of the large-scale import of the product. The shipment of frozen beef weighed 15.1 tonnes and was valued more than 300,000 U.S. dollars, according to the bureau, which opened a green channel for a faster approval procedure.

China started the import of U.S. beef in June after a 14-year absence. However, imports were limited to air freight in June and July, which pushed up the costs while failing to meet market demand. Data from Shanghai Customs showed the city’s beef imports reached 144,000 tonnes from January to July, mainly from Brazil, Australia, Uruguay and New Zealand.

China’s beef imports reached around 2.5 billion U.S. dollars in 2016. However, per capita consumption is still low compared with the United States and Australia. The reopening of the Chinese market to U.S. beef, one of the first results from the China-United States 100-day action plan reached in May, ends a ban initially triggered by concerns over mad cow disease in 2003, and may well start a new chapter in bilateral economic and trade cooperation. For the List of Chinese Importers for Beef Products available upon request, please contact with DCCC, or email to:

Chinese company Legend buys 90% stake in Luxembourg bank (BIL)

Chinese company Legend buys 90% stake in Luxembourg bank (BIL)Sep. 7 – Legend Holdings Corp, parent company of the world’s biggest PC maker Lenovo Group Ltd, reached an agreement on 1 Sep to buy 90 percent of Banque Internationale a Luxembourg (BIL) for 1.48 billion euros ($1.76 billion), Reuters reported.

It marks the biggest takeover of a European deposit-taking bank by a Chinese firm so far, as well as Legend’s biggest overseas acquisition. Legend said the acquisition is being made through its Hong Kong subsidiary Beyond Leap Limited. Reuters reported in July that Legend was in talks with Precision Capital to buy a 90 percent stake in BIL. The remaining 10 percent is owned by the Luxembourg government.

Founded in 1856, BIL is the oldest private bank in Luxembourg. It employs more than 2,000 people globally and, as of the end of 2016, managed a total of 37.7 billion euro in assets. The deal is an important strategic investment for Legend. Financial services is one of the key target industries for the company, Legend Chairman Liu Chunzhi said. Liu said that Legend planned to support BIL and its current management, and build BIL into a Luxembourg-based international bank.

The deal, which has to obtain approvals from regulators including the European Central Bank and Luxembourg’s Commission de Surveillance du Secteur Financier, is expected to be completed in the first quarter of next year. Legend said the company hoped to expand its financial sector layout in Europe through the deal, and provide services to enterprises participating in the Belt and Road Initiative. According to BIL’s annual report, its net profit fell to 110 million euros in 2016 from 134 million euros in 2015, partly due to write-downs and restructuring expenses.

China at IFA 2017 – Consumer electronics and home appliances

China at IFA 2017 - technology strength in consumer electronics & home appliances Sep. 5 – Chinese companies are showcasing their economic strength, leadership and technology at IFA 2017, the world’s leading trade show for consumer electronics and home appliances, the organizer said on Sunday. IFA 2017 as the leading showcase for the global technology industry with digital lifestyle products attracted 1,805 exhibitors and 159,000 square meters of sold-out show floor.

Among others, with brands, markets and innovation, there are over 700 exhibitors and brands from China have taken part in IFA 2017, more than one third of all exhibitors worldwide. China is one of the leading markets in the manufacturing industries for consumer electronics and home appliance products, Chinese companies are already producing a pretty high volume of high-quality products, either in the smart home section, in the automotive section or in the home appliance section.

Nowadays, new generation Chinese workforce are better educated, and Chinese companies are efficient equipped, some of them are with updated technology, and the future new trend of the consumer electronics industry is to connect everything through smartphones. The Chinese middle class will be in the position to have the biggest spending power of the global community in the next couple of years. Therefore, European brands especially want to step into the Chinese market. For the China Consumer Electronics and Home Appliances Market Report 2017-2021 available upon request, please contact with DCCC, or email to:

China takeovers foreign auto industry aiming for a bigger role

China takeovers foreign auto industry aiming for a bigger roleSep. 5 – China, the world’s largest auto market, Chinese companies accelerated their takeover efforts in the overseas auto industry in the first half of 2017, aiming for a bigger role in international auto markets, Chinese companies made eight overseas deals totaling more than 5.5 billion U.S. dollars in the first half of this year, compared with nine investments for all of last year, According to a related report.

Several Chinese companies play a key role in speeding up takeovers foreign auto industry: Tencent Holdings, one of China’s most famous internet companies, spent 1.78 billion dollars on a 5-percent stake in Tesla in March 2017, a move targeting the lucrative self-driving vehicles and related services. Last month, China Ningbo Joyson Electronic Corp. announced a 1.59-billion-dollar takeover of the bankrupt Japanese air-bag maker Takata. If finalized, the purchase will be Ningbo Joyson’s fourth overseas takeover in two years. China Zhejiang Geely Holding Group Co. announced in 2015 an investment of 500 million dollars to build a Volvo plant that would employ 2,000 people in Ridgeville, South Carolina. And Fuyao Glass Industry Group Co. has spent 1 billion dollars on U.S. manufacturing facilities, including reopening a former General Motors Co. plant in Moraine, Ohio, which will employ 2,500 people.

Recently foreign auto companies also search for Chinese corporation, the French carmaker
Renault-Brilliance announced a major new commercial vehicles partnership with China’s Brilliance in July, 2017, hoping to tap a buoyant market for light trucks and vans that is expected to outperform Chinese car sales growth. Renault and Brilliance, whose JinBei unit is already an established Chinese bus brand, have signed a framework deal to create a manufacturing and sales joint venture, the French carmaker said in a statement.

The Netherlands NXP and China Changan Automobile to Cooperate on Infotainment and Future Vehicle Technologies. The Netherlands NXP Semiconductors announced that it has entered into a Strategic Cooperation Framework Agreement (“Agreement”) with China Changan Automobile on 30 August 2017. Headquartered in Chongqing, China, Changan Automobile is one of China’s largest car manufacturers and the first Chinese company to achieve long-distance self-driving. The long-term partnership is a multiphase engagement. These integrations will take China Changan’s “InCall” smart infotainment system to the next level, ensuring its market leading position in a competitive market environment.

Chinese companies overseas investments have been developing in a short time span with a fast pace, especially, in auto industry, from auto glasses to luxury cars, Chinese companies accelerate takeovers in foreign auto industry have totaled more than 34 billion dollars in nearly 10 years’ time. According to an China auto industry development plan, in the near future, China will further open its auto and other high-end manufacturing sectors to foreign investment, including automotive electronics and new energy vehicle batteries, China encourages foreign investment in high-end manufacturing including the auto sector, to further relax restrictions on foreign ownership in automotive electronics, new energy vehicle batteries, motorcycles and other sectors.

China is aiming to become a world auto-making powerhouse in a decade, to achieve breakthroughs in key technologies and markedly increase the share of Chinese brands in the international auto market by 2025, according to an China auto industry development plan. The government plan also predicted China’s annual auto output to reach around 30 million by 2020 and 35 million by 2025. For China Automotive Lighting Industry Report 2015-2017 available upon request, please contact with DCCC, or email to:

Chinese private bank in Top 20 op lijst staat – Nieuwsbericht | DCCC

Chinese private bank in de top 20 op de lijst staat – Nieuwsbericht | DCCCSep. 1 – Het aantal miljonairs in de wereld groeit. Geen wonder dus dat het beheerd vermogen van private banken toeneemt. Maar niet iedereen profiteert van de groeiende welvaart in de wereld. Met China Merchants staat er voor het eerst een Chinese bank in de top 20 en ABN Amro, de enige Nederlandse private bank in het lijstje, daalt een plekje naar nummer achttien, maar heeft wel bijna Deutsche Bank ingehaald.

China rising – De snelst groeiende markt is overigens niet de Verenigde Staten of Europa maar Azië. Daar neemt het aantal miljardairs en miljonairs in een razend tempo toe. De top twee rijkste Aziaten zijn op dit moment volgens Forbes de Chinezen Ma Huateng (Tencent) en Jack Ma (Alibaba) met beide ongeveer 36,2 miljard dollar. Met een miljard minder volgen Mukesh Ambani uit India (Reliance Industries) en Li Ka-Shing uit Hongkong (Cheung Kong). China passeerde vorig jaar de VS als het land met de meeste miljardairs. Geen wonder dus dat er inmiddels ook een Chinese private bank op de lijst staat. China Merchants kwam 2016 met stip binnen in de top 20 met een beheerd vermogen van 239 miljard dollar.

Zwiters en Amerikanen geven de toon aan – UBS blijft de grootste private bank van de wereld. Eind 2016 was het Zwitserse UBS de grootste met meer dan 2000 miljard dollar onder beheer, gevolgd door Bank of America Merrill Lynch (1972 miljard), Morgan Stanley (1950 miljard) en Wells Fargo (922 miljard). De eerste bank uit de EU is pas op de tiende plaats te vinden met BNP Paribas (362 miljard). Dat Europese private banken het matig doen in vergelijk tot Amerikaanse en Zwitserse banken is niet nieuw. Opmerkelijk is wel dat de situatie helemaal niet verbetert, terwijl Europa wel steeds meer rijken telt.

Winstgevendheid Europese banken zwak – constateert dat alle Europese private banken last hebben van een lage winstgevendheid is. Onderzoek van Deloitte wijst uit dat de winstgevendheid van private banken sinds 2000 met maar liefst 40% is afgenomen. Dat komt onder andere door meer regelgeving en een gebrek aan innovatie. Om het hoofd boven water te houden zien met name kleinere vermogensbeheerders zich gedwongen te fuseren of concurrenten over te nemen. Ook in Nederland zijn hiervan diverse voorbeelden te vinden. Zo vergrootte Van Lanschot Kempen eerder dit jaar zijn schaal door Staalbankiers en UBS Nederland over te nemen. Vorig jaar besloten Insinger de Beaufort en Theodoor Gilissen al te fuseren tot InsingerGilissen.

Het drama Deutsche – De meest dramatische ontwikkeling in 2016 vond plaats bij Deutsche Bank dat het beheerd vermogen in 2016 met 28% zag dalen. Deutsche Bank was tengevolge van verschillende schandalen genoodzaakt zich uit meerdere landen terug te trekken, waaronder de Verenigde Staten. Deutsche moest in de Verenigde Staten vorig jaar een boete betalen van 7,2 miljard dollar voor zijn rol in de Amerikaanse hypotheekcrisis van 2007-2009. De slechte gang van zaken bij Deutsche was wel een uitzondering. De algemene trend wees in 2016 licht naar boven. Wereldwijd zagen de 25 grootste private banken het actief beheerde vermogen met 4% toenemen tot 13.300 miljard dollar, waarmee ze een marktaandeel hadden van 60%. De kleinere privé-banken hadden samen nog eens 9000 miljard onder beheer wat een totaal oplevert van 22.300 miljard.

FrieslandCampina heeft concurrentie last in China – Nieuwsbericht | DCCC

FrieslandCampina heeft last van concurrentie in China – Nieuwsbericht | DCCCSep. 1 – FrieslandCampina heeft het door sterke prijsconcurrentie momenteel zwaar in China. Het zuivelconcern heeft er in het eerste half jaar fors minder kindervoeding aan de man gebracht. Het bedrijf ziet de omzet in het Aziatische land stabiliseren. Over de gehele linie namen de opbrengsten van het concern wel toe, maakt FrieslandCampina donderdag bekend.

Geen goedkeuring – Topman Roelof Joosten benadrukt dat in China sprake is van een overgangsperiode. Na een reeks schandalen met kindervoeding is daar nu strengere wetgeving in de maak. Zo’n twaalfhonderd merken krijgen vanaf 2018 waarschijnlijk geen goedkeuring meer en zetten hun voorraden dit jaar nog goedkoop in de markt. ”Daarna ziet het beeld er op de Chinese markt waarschijnlijk wel weer gunstig uit”, aldus Joosten. Door de overstap naar een tweekindpolitiek neemt de vraag naar kindervoeding daar komende jaren waarschijnlijk flink toe. Nu komt nog ongeveer 5 procent van de omzet uit China.

Melkprijs – De totale opbrengsten van FrieslandCampina wereldwijd lagen in het eerste halfjaar bijna 11 procent hoger dan een jaar eerder, op 6,1 miljard euro. Dat komt vooral door het herstel van de melkprijs voor boeren, die FrieslandCampina heeft doorberekend in de verkoopprijzen van vooral basisproducten als boter en kaas. 2016 was nog een heel slecht jaar voor aangesloten melkveehouders. Nu is hun totale vergoeding weer met 24 procent toegenomen. De winst van het bedrijf is daarnaast met ruim 1 procent gestegen naar 162 miljoen euro.

Afwaardering – FrieslandCampina heeft wel een afwaardering van 20 miljoen euro moeten doen op het 1,1 procent belang in China Huishan Dairy. Die Chinese samenwerkingspartner zit momenteel in zwaar weer, maar Joosten benadrukt dat dit geen invloed heeft op de activiteiten van FrieslandCampina. Het bedrijf houdt de situatie in de gaten.

Riedel – De recent aangekondigde verkoop van sapdochter Riedel, bekend van Appelsientje, is nog niet verwerkt in de cijfers over de eerste zes maanden. Deze overeenkomst valt net in het tweede half jaar. Ook is nog niet meer bekend over de reorganisatie die FrieslandCampina onlangs heeft aangekondigd. Daarbij wordt de nieuwe divisie Speciale Voeding losgemaakt uit de consumentenzuivelafdelingen. Het is nog niet duidelijk wat dit per saldo betekent voor de werkgelegenheid.