Chinese investor acquired French Bordeaux wine estate Chateau Fauchey

Chinese investor acquired French Bordeaux wine estate Chateau FaucheyJul. 27 – China is embracing imported wine faster than any other country. Wine lovers in China develop a special taste for French wine. France had one of its best years on record at the Decanter World Wine Awards 2017 (DWWA), and French regions were well represented in the country’s eight ‘best in show’ medals. Among others, French wine established regions Bordeaux red varietals gain attention.

This year Bordeaux also threw up more surprises, Bordeaux wine estate Chateau Fauchey sold to Chinese investor on July, A Chinese property investment company has acquired French wine estate Chateau Fauchey on the right bank of the Garonne river southeast of Bordeaux, according to an emailed statement from Maxwell-Baynes-Vineyards, an affiliate of Christie’s International Real Estate. The estate comprises the 15th century chateau along with 25 hectares (62 acres) of land, of which 6.5 hectares are AOC Cadillac Cotes de Bordeaux vines, according to Maxwell-Baynes-Vineyards. It identified the purchaser as Profitsun Holdings (Hong Kong), which also bought the estate’s stock of wine, it said. The purchase price wasn’t disclosed.

Investors from China have bought more than 100 Bordeaux wine estates since starting to focus on the area in 2010, seeking both access to supplies of wine for the growing Chinese domestic market and also historic properties which can be used to expand wine tourism.

The sellers were the Emmanuelli family, which bought Chateau Fauchey in 2010, converted it to organic farming by 2013 and established a guest house business in 2014 on the property. Profitsun intends to build on that business and distribute the wines to members of its clubs located mainly in Beijing, Shenzhen and Hong Kong, according to Maxwell-Baynes-Vineyards.

The transaction follows other similar deals in Cadillac Cotes de Bordeaux. In January 2015, Chinese entrepreneur James Zhou bought Chateau Renon in Tabanac, while in December 2014 Hangzhou-based New Century Tourism Group bought Chateau de Birot, a 34-hectare property with an 18th century mansion and 25 hectares of vines, from the Fournier-Casteja family.

While Chinese buyers have generally focused on mid-tier properties typically selling for less than 1mn euros ($1.17mn) per hectare, that has supported demand across the region, where the top 150 estates now command prices ranging from 1mn euros to more than 10mn euros a hectare.

Imported wine in China have been winning the mouth and heart of Chinese wine lovers, middle-class is the main force of Chinese consumers, their spending is shifting from mass to premium segments, they are seeking a more quality life, where health, taste and experiences take priority. Imported wine gain attraction in China, there are more and more Chinese people purchase affordable imported wine in the main cities’ shopping centers, enjoy them in the restaurants and bars. For the List of Chinese Importers for Foreign Wine available upon request, contact with DCCC, or email to:

Chinese importers for beef meat products – beef import to China

Chinese importers for beef meat products – DCCChina.orgJul. 25 – Meat consumption in China increases progressively every year, among others, beef meat consumption grow dramatically as China’s middle class continues to expand, imported beef meat products in China market have increased in volume between 2003 and 2016. This trend reflects that overall beef meat consumption in China is expected continuing to rise in 2017 and beyond.

Beef Meat Products in China

Traditionally, china is not beef consumption country, more pig meat consumed than beef meat. However, sine imported food and beverage are becoming popular in China market, imported beef meat draws Chinese consumers attention, and targeting multi-tier market to gain market opportunities in China has been stirred up. Beef meat products price has been a determine factor in China market, the price of the beef in China is becoming higher and it is now more than four times higher than in 2005 while the prices of poultry and pork prices rose 1.8% in the same period. The rapid growth in beef consumption shows a greater tolerance of consumers for the soaring price of beef compared to other meats. Thus, there is little chance that the price of the beef decreases. Indeed, there are three major supply chains where meat products can be purchased by Chinese consumers, with the restaurant industry, the retailers, and the institutional buyers. In every major sector, there are several sub-sectors, and each demand is done for specific products. Strong demand from restaurant chains and retailers on the market offers opportunities for both Chinese and foreign companies in the processing sector. Moreover, Chinese companies play an important role in the global market for beef.

Beef Meat Supply in China Market Partly by Imports

Despite the beef market shortages in China, the latest import figures show a significant increase over the years, with an increasing rate of 44% over the past year with an average consumption of 71,500 tons per year. According to China related report indicate that local production meets 80% of the demand, and the remaining 20% are satisfied by imports. The new trend for beef suppliers from China toward the consumer market is likely to focus on value creation and brand image, by proposing different pricing range from average to premium products. At this moment, the leading beef supplier to China is Australian, that maintain a dominate position in foreign beef products in China market, and this situation still grow strong. Among others, China has gradually open to Canadian beef market; accepting imports of young boneless beef younger than 30 months, making Canada the first country affected by BSE Bovine Spongiform Encephalopathy, to regain beef trade with China since June 2011. At the same time, there are increase at a significant rate of beef imports from other suppliers, such as, Uruguay and New Zealand.

U.S. beef in China from now on

It’s a noticeable announcement from the US government which stated: China just agreed that the U.S. will be allowed to sell beef, and other major products, into China once again. This is REAL news! Indeed, China to allow US beef exports after deal on trade issues with U.S. this year and its cheerful news for the US beef producers, exporters in particular. There are busy move in beef export sector in the U.S. And the U.S. beef has been debuted in China’s retail sector this month, at the same time, U.S. beef retail launch promotion at a City Super supermarket in Shanghai. It is an immediately action from U.S. beef exports to China. Experts indicate that U.S. beef imported to China remains to be seen how American beef meat will compete against Brazilian, Australian, Canada and British products in the Chinese market, and how imported U.S. beef in China that wines Chinese consumers’ taste with competitive price.

China Beef Market Potential

Due to the high demand of consumers, retail channels are creating new demands. International actors are also playing their role in order to find the best place to capitalize on new market trends. Chinese companies are also known to integrate into the global market by actively making outbound investments on selected regions. The beef demand in China will continue to have strong growth in the next decade. The estimation will be at approximately 2.2 million tons by 2025, more imports will play a decisive role in bridging the supply gap, and the beef market in China will also bring new potential for value-added products.

Chinese Importers for Beef Meats Products

For beef producers, manufacturers or exporters the most challenging factor is to connect with realizable Chinese beef importers that will avoid nu-necessary imports/exports business risks. First of all, as beef exporters the basic knowledge over beef import to China should be possessed. For instance: Packaging, Quality inspection, Lab testing, Shipping/Freight cost, import license, Insurance, Port Fees, Inland transportation, Permits and licenses. Import duties and other taxes: VAT and/or Sales Tax, Import Duties, Anti-Dumping Duties, etc. How to manage the importing process in China, from identify the right Chinese importers to manage shipping and customs procedures, and to apply a step-by-step process to avoid quality issues and fraud. For the List of Chinese Importers for Beef Meat Products and A Complete Guide Importing Beef into China available upon request, please contact with DCCC, or email to:

Chinese companies increasingly interested in European banks

Chinese companies increasingly interested in European banksJul. 19 – The robust presentation of China outbound M&As 2016 and the solid start to 2017 further fuel executives’ intentions to engage in China M&As. According to a report that 43% of enterprises in China plan to pursue deals in the next 12 months. Chinese enterprises’ M&A intentions remain at elevated levels in 2017; some Chinese companies have become increasingly interested in European banks.

China acquisition appetite potential – The top six sectors with the highest acquisition appetite potential in the next 12 months for Chinese enterprises are automotive & transportation, mining & metals, telecommunications, technology, diversified industrial products and financial services. The top five investment destinations for Chinese enterprises are China, US, Japan, India and Singapore. The domestic market remains the preferred destination for M&As, according to a related report.

There are Top 5 announced China outbound deals every month – Chinese M&As report indicate that top 5 announced China outbound deals were sealed every month. Moreover, in a recent survey shows that the top five acquisition drivers for the respondents are growing market share (20%), moving into new geographies (17%), acquiring innovative start-ups (17%), acquiring talent (15%) and acquiring technology or new production capabilities (14%). 46% will make strategic acquisitions to gain access to start-ups, talent and new technologies.

Chinese companies have become increasingly interested in European banks – According a related report. In May, the significant deal sealed – China’s HNA became the largest direct shareholder in Deutsche Bank, while Fosun holds a 24 pct stake in Portugal’s largest listed bank Millennium BCP. Now, in July, the other significant deal is going to closed – at this moment, China’s Legend in talks to buy stake in Luxembourg bank BIL – China’s Legend Holdings Corp is in talks on a potential investment in Qatari-owned Banque Internationale a Luxembourg (BIL), a person with knowledge of the matter told Reuters.

Legend (China) – Beijing-based Legend, also parent of private equity firm Hony Capital and venture capital firm Legend Capital, is looking to diversify beyond the sluggish PC business into overseas financial services. Moreover, Legend also made it to the final stages of the auction for Madrid-based mutual fund platform Allfunds but lost the bid to funds GIC and Hellman & Friedman in that deal earlier this year. In addition, Legend had also looked at an investment in Austrian bank Bawag, but was unable to negotiate a deal, people close to matter said have said in the past.

Legend grows ambitions – Legend, owner of computer group Lenovo Group Ltd, has been in discussions to buy around 90 percent of the private bank from Precision Capital, an investment vehicle of Qatar royal family members including former Qatari Prime Minister Sheikh Hamad bin Jassim al-Thani, the person said. People familiar with the industry said they would expect BIL to fetch a price of 1-1.5 billion euros ($1.14 billion – $1.71 billion). The deal is likely to be finalized in the coming weeks and Legend is not looking to buy the remaining 10 percent of BIL which is owned by the Luxembourg government, the source said.

BIL ( Luxembourg) – it founded in 1856 as the oldest private bank in Luxembourg, is supervised by the European Central Bank together with Luxembourg’s Commission de Surveillance du Secteur Financier. It employs some 2,000 people worldwide and had some 37.7 billion euros of assets under management at the end of 2016.

Precision agreed to buy BIL in 2011 for 730 million euros when Franco-Belgian financial group Dexia, BIL’s parent company, needed a state-led bail out by France, Belgium and Luxembourg and was required to sell off all of its active businesses. Analysts said at the time that the price Precision paid was well below market value. For China’s Outbound Mergers & Acquisitions Report 2017 Update available upon request, please contact with DCCC, or email to:

Nederland populairder bij Chinese toeristen – Nieuwsbericht | DCCC

Nederland steeds populairder bij Chinese toeristen – Nieuwsbericht | DCCC Jul. 17 – Chinese toeristen weten Nederland steeds beter te vinden. Volgens het Nederlands Bureau voor Toerisme en Congressen (NBTC) zal het aantal bezoekers uit China flink toenemen de komende jaren.

Bijna verdubbeld – Het aantal Chinese toeristen in ons land is afgelopen vijf jaar volgens cijfers van NBTC en CBS bijna verdubbeld tot ruim 300.000. Naar verwachting zal dit aantal binnen vijf jaar groeien tot meer dan een half miljoen. “Maar Chinezen hebben vaak wel andere wensen dan doorsnee toeristen. Bijvoorbeeld op het gebied van eten. Daar zal de Nederlandse reisindustrie op moeten inspelen”, aldus een woordvoerster van de NBTC.

‘Ontevreden met standaard’ – Veel Chinese toeristen onder de 35 jaar willen bovendien anders reizen dan de Chinees in andere leeftijdscategorieën, zo meldt het China Business Center Netherlands. “Deze moderne, goed opgeleide Chinese twintigers en dertigers hebben andere wensen en behoeften op een rondreis door Europa. Zij zijn niet tevreden met het huidige standaardaanbod en willen zich vrijer kunnen bewegen in Nederland.”

Groei bezoekers – De nieuwe generatie middenklassers uit China, wil individueler op reis in Europa. “Deze leden willen de echte Hollandse cultuur en levensstijl meemaken en ook in hun eigen tempo reizen”, aldus een woordvoerder van Tangguo. Los van de Chinese bezoekers hoopt het NBTC op ruim vijfhonderdduizend meer toeristen dan vorig jaar, toen bijna 16 miljoen buitenlanders Nederland aandeden. Onder hen waren bijna 300.000 Chinezen. Voor de Lijst van Chinese Reisbureaus die Tours Aanbieden aan Nederland & Europa in China en Report – China Tourism Industry Data en Statistieken 2017-2019 beschikbaar op aanvraag, neem contact op met DCCC, of email naar:

NL-KPN lanceert CN-WeChat Go in Europa – Nieuwsbericht | DCCC

NL-KPN lanceert CN-WeChat Go in Europa – Nieuwsbericht | DCCCJul. 17 – Nederlandse KPN heeft een samenwerkingsovereenkomst gesloten met China’s grootste internetbedrijf Tencent, eigenaar van de messagingdienst WeChat, en Sunway Culture Media, een vooraanstaande Chinese internetvideo- operator, om de WeChat Go SIM kaart te lanceren voor Chinese toeristen die naar Europa reizen.

Naast bellen en 4G-datadiensten biedt de WeChat Go SIM-kaart-propositie ook extra functionaliteiten zoals reisinformatie, Chinese video-content, top ups en sociale media in één applicatie om Chinese reizigers in alle EU-landen te ondersteunen.

De propositie zal vanaf begin juli beschibaar zijn op China’s bekende e-commerce platforms, luchthavens en populaire bestemmingen voor Chinese reizigers in Europa. WeChat werd in 2011 gelanceerd door Tencent en heeft inmiddels meer dan 850 miljoen gebruikers. De WeChat Go propositie is ontwikkeld door Sunway, dat het grootste videoplatform voor Chinese content in het buitenland beheert.

Vorig jaar vonden er bijna 300.000 Chinese toeristen hun weg naar Nederland, zo blijkt uit cijfers van toerismebureau NBTC. Dit jaar zullen dat er naar verwachting zo’n 325.000 zijn en in 2020 is hun aantal opgelopen naar 420.000.

China’s online catering continue booming – market and import focus

China's online catering booming - market and import focusJul. 13 – China’s online catering services saw double-digit growth in China in the past decade. “Min Yi Shi Wei Tian” is an old Chinese proverb which states food is the most important thing in people’s lives. It’s a common sense, to live, to eat, eat well, live well. As the spending power of middle-class income increases in China, in the process of rapid urbanization, China online catering is growing fast ever than before.

China’s online catering profits surpasses $50 billion in 2016

China online catering service benefited from the growing of third party platforms, while loose supervision of third party platforms has been attributed to poor quality of some services. According to figures from China Cuisine Association, China’s online catering revenue exceeded 350 billion yuan ($50.7 billion) in 2016, about 10 percent of the country’s total catering revenue. To further regulate the sector to strengthen online catering services, China Food and Drug Administration issued a draft regulation file, specifying that “restaurants that offer online catering services should have real stores with business permits.” Bi Jingquan, head of the administration, also advised third party platforms to be more diligent when recruiting caterers. Zhu Yi, an associate professor with China Agricultural University, said that the draft will ensure all outlets are qualified and well regulated, according to a report from Beijing, March 19, 2017.

To regulate China online catering services at local level

Starting from the capital city of China, to ensure food safety, the Beijing municipal food and drug administration pledges to strengthen regulation of online catering platforms, to oversee the online catering services. The supervision over the platforms will include checking business licenses and health certificates and, more in details, the quality of ingredients and health conditions of cooks of the restaurants on the platforms, according a report from Beijing, March 15, 2017. The administration will launch spot checks on food safety of the restaurants and order them to post pictures of their kitchens and cooking process on the platforms. A restaurant rating system will be introduced on the platforms, so that customers can choose higher rated ones. According to statistics, Beijing has five online food ordering and delivery services with altogether 67,000 restaurants on them. China has adopted strict food safety regulations in recent years, but the proliferation of kitchens and restaurants riding the e-commerce boom has made supervision more difficult. Some Chinese local cities prepare to introduce a supervision system for the online catering sector using big data techniques that collect catering information quicker and broader in details, that will serve as an administrative tool to reach the goal of supervision China online catering services.

China’s online catering remain upsurge in 2017

China’s online catering sector is continuing to expand quickly as more than 300 million meals are expected to be ordered online this year, according a recent industry forecast.The country’s take-out business will account for more than 10 percent of the catering industry’s total retail revenue by 2020. In 2016, a total of 256 million meals were ordered online, up 22.5 percent from 2015, the data was revealed at an industry conference on online catering. The market size of China’s take-out business exceeded 160 billion yuan (about 23.49 billion U.S. dollars) in 2016, up 33 percent year on year. Besides regular meals, the Chinese are increasingly interested in other types of online catering services such as late-night snacks and afternoon tea, according to the data. At present situation of online catering development in China, there are need for more smart technology, particularly for suitable measures for delivery services to ensure healthy and sustained growth in the sector, according to insider’s indication.

Import quality catering products into China

It’s not a surprising reality that China online catering is in fast pace growing, going to the restaurants is too much time consuming for the busy working younger generation Chinese, this is one of the main reasons that has spurred the vigorous development of China online catering services. As for aspect of spending, earn more, spend more, especially for food, no matter what, if you want to live, you need to eat. Nowadays, good catering services and restaurants of unique character have become one of the major online catering selling attraction in China. With regard to foreign catering products import into China, there is a strong demand for quality catering products with distinctive characteristics in China’s catering market . In particular, imported catering products, and different types of cuisines. Generally, Chinese consumers have positive impressions towards imported quality catering products, it’s time for some food and beverage imports/exports companies to consider venturing into China’s catering market. For the List of Chinese Importers of Foodstuff and Bio-Food available, please contact with DCCC, or email to:

China specialty chemicals market report – demand & supply 2017-2027

China specialty chemicals market update report – demand & supply 2017-2027Jul. 11 – China specialty chemicals market has showed increasing demand in recent years as a related report indicated. With continuing a high speed growth of national economy, import & export, China chemicals market presents opportunities and challenges that shake up local and international key players, experts indicate that China specialty chemicals market demand will continue to grow in 2017-2027.

The status of the Chinese specialty chemicals market

Compared to the rest of the world, China chemicals market was the fastest and greatest growing chemicals market in the world in the last decade. With rising standards of living as well as the fact that the government shows increased environmental consciousness are increasing the demand of innovative products. Opportunities for those who are producers of specialty chemicals are the rising demand for innovative, lightweight chemicals such as polymers and specialty coatings which are needed, e.g. for cost-effective car manufacturing. Also, China still shows increasing domestic demand for specialty chemicals, mainly the automotive, manufacturing, electronics, at the same time, energy, cosmetics and the food industry in China are blooming with fast demanding pace. All of these segments are in need of specialty chemicals which increase the demand for production and import too. China specialty chemicals market to grow further until 2020, according to a report.

Germany is long lived in organic chemicals importing to China

Why importing organic chemicals to China, the key player is Germany – the emerging power of specialty chemicals in the market. Historically, China became Germany’s largest trade partner for the first time in 2016, with this new business status, China means more values for the German trade. As for organic chemicals, it is an important market which ranked in the top 10 of German exports and Chinese imports, up to now, the import from Germany remains at a well solid rising rate. The main reason for drive import from Germany organic chemicals are quality and technology. China is in need of world-class organic chemicals even more than ever, at this moment, the China chemical industry is at the stage of upgrading; China needs organic chemicals of a quality which they aren’t capable of producing themselves yet. Germany is a key player of high-quality organic chemicals in the market; high-quality organic chemicals drive China import from Germany. In doing so, Chinese firms can increase their own technological knowledge, in the process of upgrading China chemical industry; importing higher quality products from Germany will benefit R&D in China specialty chemical industry. Importing, researching and upgrading the capacity of producing high-quality of its own products are at the same time, benefits for both China imports and German exports.

China specialty chemicals market future

As expert forecast that the chemicals market to keep growing, the main opportunity and concurrently main implication are to focus on specialty chemicals which still show attractive positions. Essentially, chemicals used in the thriving industries like the automotive or electronics industry can be very attractive. To the Chinese chemicals market, big data analytic is the most important aspect of improving the quality of products and upgrading of China chemical industry, to prognosis customer behavior and generate exact demand patterns. Moreover, customer insights is a crucial data for foresee the rising of milieu-awareness in China that could lead local companies to focus on more on developing and producing specialty chemicals that are profiting the users and the milieu. For the China Specialty Chemicals Market Update Report – Demand & Supply 2017-2027 available upon request, please contact with DCCC, or email to:

China to add nearly two trillion dollars by 2021 – the power of Chinese consumer

China to add nearly two trillion dollars by 2021Jul. 5 – China becomes a world class market nowadays, the enormous number of Chinese people making China market attractive, import to China gain momentum, various foreign products get into China market, especially food and beverage products. China’s consumer economy is expected to continue to grow fast and may increase by 1.8 trillion U.S. dollars by 2021, according to a recent report.

China’s consumer economy

The main reason for such a lifting – higher income and increasing spending. As experts indicate that an emerging upper-middle-class are the driving force, and growing number of more comfortable Chinese households, especially with younger generation modern consumers expecting better life, they are the big spender, and they’re trading up to higher-quality items, especially imported products, the power of e-commerce added more values in China’s consumer economy. Analysts indicated that China is growing number of purchasing online, and Chinese consumer are more at ease ordering online than people in other countries, and by 2021, 90 percent of all purchases in China will involve digital technology at some point in the process.

The power of brand in China

In addition, Chinese consumers are sensitive to the brand of the products, higher quality account, there is a need for companies to understand the emerging consumer profiles, along with their distinct preferences and needs. Chinese shoppers are also gradually alert with Eco-friendly issues, purchases supposed to be good for both the consumers and the planet is becoming concerned day by day in China. it is reported that there were more green or sustainable products were purchased in 2015 than 2011 in China.

The role of China Imports

China imports goods and services from the EU to a value exceeding 200 billion euros. Of that amount, 45 percent is on account of Germany; the Netherlands’ share is 5 percent. Machinery and transport equipment form the most important group of EU export products to China. Some of these products are used in China’s manufacturing industry but the group also includes passenger cars. Evidently, the EU is only one among many players on China’s import market. Not much more than 16 percent of China’s imports comes from the EU. The EU’s share is no larger than 20 percent in any group of goods. The highest percentage share of EU goods is found in machinery and transport equipment, which is also the largest commodity group among EU export products for the Chinese market. Imports into China is mostly dominated by Asian countries, with a combined share of around 30% of total imports. Purchases from Europe and the U.S. account for 12% and 8%, respectively. As a major global buyer of commodities, imports from Africa, Australia, the Middle East and South America have increased strongly in the last decade to represent a combined share of around 50%, as a China source indicated.

Promising products to import to China

There are identified seven strategic businesses as high priority in China: biotechnology, information technology, new energy, environmental maintenance, new materials, high-end manufacturing, and alternative fuels. Huge money are being made in these areas. A different industry worth keeping an eye on is the Chinese health care sector. The rise of the middle-class and urbanization has caused a large demand for health care services, better food, beverage, nutrition products, China boasts one of the fastest-growing healthcare sectors in the world, imported products with higher quality is in demand in China. For various list of Chinese Importers for imports/exports trading companies available upon request, please contact with DCCC, or email to:

Chocolate market in China – New shakeup for producers

Chocolate market in China - New shakeup for producers Jul. 3 – As imported chocolate charming more Chinese consumer, China chocolate market shakeups progressively with a dynamic chocolate consumer force. According a related report, China chocolate sales growth 40% every year and foreign producers account for more than 50% of chocolate market share in China. High-quality imported chocolate has a great potential to grow sales in China market.

Chocolate market in China – The power of high-quality & Sales growth actively every year

Chocolate market in China is developing fast with imported foodstuffs by major European chocolate manufacturers. This trend is enlightened by Chinese trendy chocolate lovers, here the quality is the main attraction, and imported chocolate with higher quality became favorite choice and bestselling items. Moreover, the main consumers of chocolate are middle class, for whom the quality of chocolate is important. After of all, the taste of imported chocolate is more loved by consumers than local chocolate, with 1.3 billion Chinese populations gives a considerable demand for imported quality chocolates in China market. The power of Imported items dominate the China chocolate market, with mainstream consumer – new spending behavioral patterns shakeup, imported items appeared attractive to the most modern Chinese consumers, chocolate foreign brands are by far the leaders of the industry.Chocolate popularity is growing every year with a rate of 40% of growth of sales. It is evident that many foreign producers have been entering the market and now account for more than 50% of market share. It is explained by tastes and preferences of Chinese consumers, which choose to buy high-quality foreign chocolate. Our focus is on chocolate market in China and its business development in China.

Chocolate market in China – Mainstream consumer demand for imported chocolate

China’s changing economics and its impact on the consumers which helps to identify some key trends in spending patterns on higher quality imported chocolates in the next decade. Regarding high growth in discretionary categories, the tendency to trade up as consumers spend some of their discretionary income on better goods and services, and the emergence of imported foodstuff market. The Chinese are certainly getting richer fast: the per-household disposable income3 of urban consumers will double between 2010 and 2020, from about $4,000 to about $8,000.4. That will enable growth of Chinese purchasing power for imported foodstuffs, among others, consuming chocolate is one of fashionable trend among mainstream consumer, that demand for imported chocolate in China.

Chocolate market in China – New opportunities for chocolate trade

There is increasing demand for higher quality chocolates in China market, for chocolates producers, be preparing for 2021, there are also implications for companies of chocolate trade. The biggest challenge is building and sustaining a leading position in China and, for multinationals, using it to drive global growth; second challenge is that China is so vast and its regions so diverse it should be treated almost as a collection of separate countries; third challenge stems from the fact that undifferentiated mass consumption and the rising cost of ads made the scale of a brand or product crucial to its success in the past decade. By 2020, they will have to position brands (or sub-brands) to target narrower consumer segments and offer more tailored value propositions. Brands extended across too many consumer segments and price points may struggle to defend their market position. In fact, as the country with the world’s largest group of mainstream consumers, it could be an excellent test bed for companies that serve this consumer segment. Expert analysis indicates that huge variations in the growth rates of companies operating in China come 2020 are likely, depending on the product category, consumer segment, and geography. For the List of Chinese Importers for Chocolates Products available upon request, please contact with DCCC or email to:

China Airbnb’ Tangguo opent kantoor in Den Haag – Nieuwsbericht | DCCC

China Airbnb’ Tangguo opent kantoor in Den Haag – Nieuwsbericht | DCCCJun. 27 – Het Chinese online reisplatform Tangguo heeft sinds mei 2017 een Europees hoofdkantoor in Den Haag. Tangguo is een grote Chinese website waarop reizen, accommodatie en aanvullende producten zoals autohuur kunnen worden geboekt. Het bedrijf claimt dat 3,5 miljoen Chinese internetgebruikers een account hebben aangemaakt.

Toerisme is een snel groeiende sector in China – Steeds meer Chinezen kunnen het zich veroorloven een buitenlandse reis te maken. Tangguo richt zich daarbij niet op groepsreizen, maar op de groeiende groep jongvolwassen Chinezen die een individuele reis wil samenstellen en boeken.

Tangguo wordt gefinancierd door het Chinese Tojoy-investeringsfonds – Vanuit het Nederlandse kantoor worden vooral bedrijven geworven om hun aanbod op Tangguo aan het Chinese publiek te verkopen. Maar Tangguo opent ook een Engelstalige website om toeristen buiten China te servicen. Tangguo wordt gefinancierd door het Chinese Tojoy-investeringsfonds.

De doelgroep zijn jonge reizigers – Net als bij Airbnb maakt Tangguo het mogelijk om online een vakantieverblijf te boeken en betalen. Het bedrijf ging in 2016 in Beijing van start en er is inmiddels zo’n 266 miljoen euro in geïnvesteerd. De doelgroep zijn jonge reizigers van tussen de 25 en 35 jaar oud. Het platform telt inmiddels zo’n drie miljoen gebruikers en heeft 130.000 accommodaties in het bestand staan.

Europese markt gaan bestrijken – Vanuit onze stad wil het bedrijf de Europese markt gaan bestrijken, waarbij het zich richt op Chinese reizigers die hiernaartoe komen en een vakantiehuis of -appartement willen huren. De naam Tangguo is een woordgrapje; in het Chinees betekent het snoep, maar je spreekt het uit als Tango. Voor de Lijst van Chinese Reisbureaus die Tour Aanbieden naar Europa en Nederland beschikbaar op aanvraag, contact met DCCC, of email naar: