China to boost imports for balanced trade and consumption upgrading

China expanding importsJun. 19 – China will take a slew of incentives to further boost imports so as to drive domestic industrial upgrading and better meet the increasingly diversified consumption demands of people, the State Council decided at an executive meeting chaired by Premier Li Keqiang on Wednesday. These measures are expected to advance China’s win-win strategy of opening up.

Boosting Imports to China

The Chinese government puts great emphasis on boosting imports. Expanding imports while keeping exports stable will help raise supply quality and upgrade consumption. Premier Li Keqiang stated in the Government Work Report in March that China will actively expand imports and lower import tariffs on goods such as automobiles and everyday consumer products to promote industrial upgrading and more balanced development of trade and further diversify consumer choices. China supports the imports of daily consumer goods, medicine, and equipment for rehabilitation and old-age care. More technical equipment conducive to economic transformation will also be imported.

China is the World’s Second Largest Importer of Goods

China has made notable achievements in foreign trade. China has been the world’s largest exporter and second largest importer of goods for nine consecutive years, and is now the world’s largest importer of energy resources. “Expanding imports is crucial for upholding free trade. Priority should be given to meeting needs of everyday life and boosting trade in services,” Li said, “Our deficit in services trade may be turned into a catalyst for the upgrading of the services sector.” The Wednesday meeting has decided that more support will be given to importing daily consumer goods, medicine, as well as nursing and rehabilitation facilities to meet demand of consumption upgrading and improve supply quality.

China to Take Measures for Expanding Imports

The government will also cut import tax on particular goods and reduce institutional procedures and unreasonable price increase, so that consumers can benefit from these imports duty cuts. Trade in emerging services will be boosted, and imports of producer services covering research and design, trade logistics, consulting services, energy conservation and environmental protection will be encouraged. Policies on duty-free shops will be made more flexible with more duty-free products introduced and shopping experiences improved. Imports of technological facilities needed for domestic industrial upgrading will be supported. The meeting also calls to optimize customs clearance procedures and promote Authorized Economic Operator (AEO) mutual recognition with other countries to better facilitate imports.

New Approaches to Importing Trade

New approaches to importing trade were called for at the meeting, and cross-border e-commerce and border trade will be further developed. At the same time, credit information systems in foreign trade as well as enhanced intellectual property rights protection are needed so that foreign trade and foreign investment will complement one another. “Our initiative of boosting imports demonstrates China’s commitment to a new round of high-standard opening up, to economic restructuring, and to economic transformation and high-quality development,” Li said.

China’s Foreign Trade Keeps a Good Momentum

The April statistics from the General Administration of Customs show a good momentum of China’s foreign trade in the first quarter of this year. Trade in goods totaled 6.75 trillion yuan, up 9.4 percent year-on-year, and the trade surplus dropped 21.8 percent.

Pet food Chinese market growing | How to import pet food into China?

pet food Chinese importersJun. 15 – Dogs and cats are the most popular pets in China. Dogs and cats’ food Chinese market is growing unprecedented due to tens of millions of Chinese have registered pet dogs, the number of pet owners is continuing on the rise that opening opportunities for companies looking to expand pet food business in China market which leads Asia-Pacific at this moment.

Pet Food in China

Pet ownership was branded as bourgeois in China in the past. Nowadays, with the country’s growing middle class, increased disposable income, and aged loneliness that causing more people seeking companionship from pets, pet ownership has skyrocketed in China. According to a related report, there are more dog owners (80%) than cat owners (20%) in China; Pet food generally are located in specialized retailers (80%) than mass merchants (20%); There are three types of pet food specialty retail channels in China: hypermarkets, pet shops, and vet clinics; Cat and dog food remain the largest consumption in China pet food market, dog food dominates the China pet food market; Dry pet food is almost 80% among all types pet food (treats & wet) in China which predominates the market, for 75% of dog food sales takes places in the two largest cities-Shanghai and Beijing.

Pet Food Chinese Market Growing

Pet food market in China continues to perform strongly due to the increasing number of domestic pet owners, especially elderly owners in Chinese bigger metropolitan cities, as NBS China statistics specifies that approximately 61% of the 65+ age group live with a pet, dogs and cats are the most popular pets in China. The key facts about China’s pet food market as pet food industry related report further indicates that China is the third largest dog-owning market globally, with 27.4 million dogs (behind the US with 55.3 million dogs and Brazil with 35.7 million), and the second largest cat-owning country with 58.1 million cats, behind only the US with 80.6 million. In the two largest local pet food markets Shanghai/Beijing, both cities have more than 1.5 million dogs and 700, 000 cats. That means almost 11% of the families in Shanghai/Beijing own a pet dog. China pet food market gain momentum which open up opportunities, driving international players eye on China, and start to move into China’s rapidly growing pet food market, even further developing sales strategies of pet food in China market.

How to Import Pet Food into China?

There are crucial steps for importing pet food into China. Understanding the Chinese government policies related to importing pet food into China is the key for international pet food producers, pet food imports/exports companies to import pet food into China, there are several related main entities in dealing with pet food imports issues in China: Pet Food Administrative Agency & Regulations; Inspection and Quarantine Registration of Import Pet Food; Registration of Pet Food in China. According to China related regulations indicate that when applying for registration of feed and feed additive imports, the applicant must submit true, complete and standardized application materials (completed in duplicate in both English and Chinese languages) together with product samples to the Ministry of Agriculture. The application materials include the following application requirements: Applicants must provide the following documents (in both English and Chinese and, unless otherwise specified, provide the original and one photocopy, with the English original issued by the manufacturer) together with product samples.

China’s pet food market leads Asia-Pacific at this moment, and is continue growing. This creates further business opportunities for companies in these sectors in China market, and it is time for international pet food companies looking at China pet food market, and import pet food into China. For international pet food producers, pet food importers, and exporters, the List of Chinese Importers for Pet Food available upon request, contact with DCCC– the organization assists foreign companies to connect with reliable Chinese importers, distributors for consumers goods, email to:

New Zealand exports to China total nearly $11b – statistics

New Zealand exports to China - statisticsJun. 11 – New Zealand exports to China totaled NZ$15.3 billion ($10.77 billion) in the March 2018 year, led by dairy products, the statistics department Stats NZ said on 5 June. Dairy product exports totaled NZ$4 billion, accounting for one-quarter of New Zealand’s exports to China, Stats NZ said.

China has remained New Zealand’s top trading partner since the December 2017 year, followed by Australia. China, Australia, and the European Union (EU) account for nearly half of New Zealand’s total trade with the rest of the world, it said.

Travel services continue to be the most valuable export to Australia. Travelers from Australia spent NZ$2.6 billion in New Zealand in the year ended March 2018, statistics show.

For the year ended March 2018, New Zealand’s two-way trade with China was valued at NZ$26.9 billion, while that with Australia was at NZ$25.9 billion. Two-way trade measures the total amount of goods and services New Zealand imports and exports with the rest of the world.

New Zealand’s two-way trade with the EU was NZ$22.2 billion for the year ended March 2018, Stats NZ said, adding the EU is New Zealand’s third-largest market for trading goods and services.

“In recent history we have continued to import more from the EU than we have exported to them, while our trade balance with China switched from a deficit to a surplus in 2013,” international statistics senior manager Peter Dolan said, adding since 2009, New Zealand has maintained a trade surplus with Australia.

Nuts and kernels in China | market opportunities | Chinese importers

Nuts and Kenels -Chinese ImportersJun. 5 – Nuts and kernels market in China have grown steadily over the last decade. Among others, increasing imported foodstuffs, raising income and healthy awareness play an important role in this growing nuts and kernels market in China. Nuts & kernels of Chinese importers are closely following up with consumer awareness around the nutritional attributes of nuts and seeds.

Nuts and Kernels in China

Enjoyable nuts and kernels offer ample amounts of protein, fiber and micronutrients that benefits good health. While bulk commodities remain largest in China’s agricultural imports, changing consumer flavors and enlarged purchasing power are inspiring demand for higher nutrition value of various nuts and kernels products. Particularly, Nuts, Kernels and soybeans are expected to continue as the dominant import commodity, but imports of corn, oats and meats are expected to rise as well, high-quality imported tree nuts have long enjoyed a strong customer base. With the health benefits of nuts and seeds, an increasingly substantial volume of imported nuts and seeds in China (e.g. walnuts, pistachios and almonds) are sold as bulk product to various local Chinese roasting factories and wholesale markets that have developed their own private labels and brands of nuts and seeds. Among others, imports of wine, beer, cheese, bottled mineral water, cookies, snacks, nuts & kernels, packaged foodstuffs, meat & poultry, seafood, coffee and tea, and honey are growing rapidly. Forecasts by the China related statistics and several other sources anticipate continued growth in Chinese agricultural imports through 2023.

China Market Opportunities

Under present China market demand for imported agricultural products, among others, nuts and seeds stand out; there are chances for related foreign businesses to catch on. Pistachio (Pistacia Vera) nuts have been admired by Chinese consumers as the nutritive supplement and robust health which offer ample amounts of protein, fiber and micronutrients that support good health. Walnuts remain the most wanted nut among Chinese consumers, as walnuts are considered a health food that contributes to overall brain health. Peanuts and sunflower seeds remain the most prevalent picks, because of relatively affordable prices. Hickory nuts and pine nuts are local traditional snacks in China. Imported nuts such as almonds, pistachios, pecans, and macadamia nuts are holding an increasingly large market share at this moment as an effect of climbed earnings and boosted modern consumer awareness around the nutritional traits of nuts and seeds. Chinese market trend of foodstuffs is more closely followed with the consumer’s health and nutrition concerns, Chinese importers of food and beverage put more afford to search for healthy, dietary, and nutritional foodstuffs, like nuts and seeds.

Chinese Importers Distributors

Chinese importers are not comparable with Chinese exporters which are easy to find. The same as some other countries, with the nature of trade and economic condition, there are more exporters than importers. It’s not stress-free to conduct business and connect with reliable Chinese importers for certain foreign products. As for Imported food nuts and seeds, nowadays enjoy a good reputation for its taste, packaging and quality among Chinese consumers. Consequently, China has become the major market among others, nuts and seeds. China is the world’s largest importer of pistachios nut among others, 10% of the world’s pistachio nuts are consumed by Chinese buyers, according to a related report. For importing nuts, seeds and other packaged foodstuffs into China, international trade, foreign entities need to contact related Chinese importers, distributors or sales agents that focus on their business relations to the demand of China market, Chinese consumers’ need, at the same time linking foreign suppliers as well. Therefore to contact reliable Chinese importers is crucial step for bring your products into China market swiftly, safely and validly. For develop a long term business relationship with related the potential Chinese importers, distributors of your interest, a wide variety agricultural products and packaged foodstuffs of Chinese importers, distributors options are available, and get connected is important. The List of Chinese Importers for Nuts & Kernels available upon request, please contact with DCCC, or email to:

Bottled water China market | mineral water | Chinese water importers

Bottled Water in China - Mineral Water - Chinese Water ImportersMay 29 – China has drinking water supply problem for a long time, environmental pollution is one thing, and lack of natural water supply is another. China only has about 6.5% of the planet’s renewable water resources to sustain one-fifth of the world’s population. Bottled water market in China is expected to reach 49 million tons of total annual consumption by 2020.

China is World’s Biggest Bottled Water Market

Bottled water is drinking water, also known as mineral water, distilled water, spring water, or purified drinking water packaged in PET bottle or glass water bottles. China is becoming the world’s biggest bottled drinking water market by volume, as The Economist reported, and is expected to reach 49 million tons of total annual consumption by 2020. China bottled drinking water market is continues growing, according to China Daily. Statistica forecasts the retail sales value of bottled water beverages to be five-fold in 2019 compared to 2009. The growing awareness of health concerns and to prevent waterborne diseases among Chinese consumer has led to the continuous growing sale of bottled drinking water in China, market experts indicate that bottled drinking water businesses will continue raise in China in the future.

Chinese Preferences towards Premium Bottled Water and Imported Brands

The emerging China’s bottled drinking water market led to many beverage companies’ eyes on China market, Imported and premium water gain consumers’ preferences in China. Nowadays, there is wide variety of bottled water for imports, exports, sales and marketing in China, such as mineral water, spring water, distilled water, purified drinking water, the best bottled water brands to drink, etc. Bottled water is sold all over grocery and convenience stores, restaurants, recreation centers, schools, gas stations, and almost everywhere in China. Among others, the imported bottled water, as other imported beverage and foodstuffs has better reputation in China, and attracted middle-class consumers, bottled water imports, exports business are growing in particular. Nevertheless, the China’s per capita bottled consumption rate is still 19% below the world’s average which implies an enormous unfilled potential in the Chinese market, according to a related report. The reality of bottled drinking water demand and supply in China market certainly leave plenty rooms to the bottled water producers, importers, and exporters as well.

Bottled Water Business Potential in China Market

More importantly, Chinese importers of bottled water in China play a major role for channeling foreign high-end bottled water businesses into China. At this moment, keeping healthy lifestyle is trendy phenomenon, and it is a fashion in China, with authority emphasis to the quality drinking water and staying hydrated is an essential part of being healthy, China bottled water market is growing; demand for imported bottled drinking water is continue raising. For companies that engaged in bottled water businesses in a wider arrange, it’s time to look upon China bottled water market, there are chances for expanding your business horizon to China, for those companies who desire to get into China bottled water market, the List of Chinese Importers for Bottled Drinking Water available upon request, please contact with DCCC, or email to:

Shell verkoopt belang in Chinese samenwerking | Nieuwsbericht | DCCC

Shell verkoopt belang in Chinese samenwerking - dccchina.orgMay 25 – Shell verkoopt zijn belang in een Chinees kolenvergassings-project aan samenwerkingspartner Sinopec. Daarmee komt een einde aan een coöperatie die bijna twintig jaar heeft geduurd.

De verkoop is onderdeel van het omvangrijke desinvesterings-programma van de olie- en gasreus na de aankoop van gasreus BG Group. Van de beoogde 30 miljard dollar is 26 miljard dollar gerealiseerd na het eerste kwartaal. Shell heeft 50 procent van het samenwerkingsverband in handen. De verkoop van het belang moet eind juni zijn voltooid. Een bedrag werd niet genoemd.

Shell en Sinopec investeerden in 2001 gezamenlijk 1,3 miljard yuan (ruim 173 miljoen euro) om de kolenvergassingsinstallatie te bouwen in Yueyang in de zuidelijke provincie Hunan. De productie begon zes jaar later. In 2012 werd nog eens 1,2 miljard yuan gestoken in de bouw van een tweede productielijn.

China reduceert importtarief op auto’s

China reduceert importtarief op auto's-Nieuwsbericht -dccchina.orgChina verlaagt per 1 juli het importtarief voor personenauto’s van 25 naar 15 procent. Ook wordt het tarief van de invoer van auto-onderdelen verlaagd naar 6 procent, zo werd gemeld op de website van het Chinese ministerie van Financiën.

De verlaging op de invoerrechten volgt kort op het akkoord tussen China en de Verenigde Staten om handelsspanningen tussen de economische grootmachten weg te nemen. Vooral makers van luxere auto’s zullen profiteren van lagere tarieven. Veel van de luxere modellen van bijvoorbeeld Lexus en BMW worden in mindere mate of helemaal niet in China geproduceerd. Automakers roepen overigens al langer om vrijere toegang tot de Chinese markt. Peking kondigde onlangs nieuwe regels aan die automakers op termijn de mogelijkheid geeft meer dan 50 procent van lokale ondernemingen te bezitten.

1,2 miljoen auto’s – Vorig jaar werden door China 1,2 miljoen auto’s geïmporteerd. Dat kwam neer op ruim 4 procent van de totale autoverkopen in het land. Van de 51 miljard dollar die met invoer van auto’s was gemoeid kwam 13,5 miljard dollar binnen vanuit de VS. Daar zaten ook auto’s bij van niet-Amerikaanse producenten als BMW die wel in de VS worden gemaakt. De top drie van ingevoerde automerken bestond vorig jaar uit BMW, Mercedes-Benz en Lexus. De verlaging van de invoertarieven kan worden gezien als een nieuwe geste van de Chinezen in de richting van de Amerikanen. Eerder kondigden Chinese autoriteiten aan een onderzoek te staken naar het vermeend dumpen van het veevoer-ingrediënt sorghum door de Amerikanen.

Chinese overname voor Philips Lighting

Chinese overname voor Philips Lighting- dccchina.orgPhilips Lighting koopt het Chinese LiteMagic Technologies, een fabrikant van armaturen en besturingssystemen voor gevelverlichting in steden. Financiële details zijn niet bekendgemaakt.

Het in Shenzen gevestigde LiteMagic had vorig jaar een omzet van circa 32 miljoen euro. Het bedrijf blijft in eigen land actief onder zijn huidige naam. De transactie wordt waarschijnlijk in het derde kwartaal van het jaar afgerond en zal volgend jaar bijdragen aan het resultaat, aldus Lighting.

Goede zaken Ageas in China

Goede zaken Ageas in China-dccchina.orgDe Belgische verzekeringsgroep Ageas heeft in het eerste kwartaal goed gepresteerd in China. Dat had een positief effect op het resultaat, aldus Ageas woensdag in een tussentijds handelsbericht. De premie-inkomsten gingen wel omlaag.

De nettowinst van Ageas kwam uit op 247,7 miljoen euro. Analisten rekenden in doorsnee op 147 miljoen euro. De verzekeringsactiviteiten realiseerden een winst van 299 miljoen euro. Dat is bijna 100 miljoen euro meer dan waar marktvorsers rekening mee hielden. De premie-inkomsten daalden met 6 procent naar 11,9 miljard euro, onder meer door negatieve wisselkoerseffecten. In China profiteerde Ageas onder meer van hogere winsten op beleggingen, positieve renteontwikkelingen en lagere kosten.

Chinese EUV-order voor ASML

Chinese EUV-order voor ASML-dccchina.orgDe Chinese chipproducent SMIC heeft naar verluidt een overeenkomst getekend met toeleverancier ASML over de aanschaf van een productiemachine ter waarde van ruim 100 miljoen euro. Het zou daarbij gaan om een vernieuwend EUV-apparaat, die het mogelijk maakt om meer transistoren op een chip te zetten waardoor computers sneller worden.

De aanschaf moet het door de Chinese staat gesteunde SMIC helpen bij de verdere ontwikkeling en productie van chips. Zakenkrant Nikkei kwam als eerste met het nieuws naar buiten. ASML zelf wilde niet reageren op de vraag of de Chinezen een bestelling hadden geplaatst. Wel zei een woordvoerder tegen Nikkei dat er geen restricties gelden voor ASML om zaken te doen met China. Klanten worden volgens het bedrijf wereldwijd gelijk behandeld.

China bekijkt deal Qualcomm en NXP weer

China bekijkt deal Qualcomm en NXP weer-dccchina.orgChinese toezichthouders hebben het onderzoek naar de voorgestelde overname van het Nederlandse chipconcern NXP door zijn Amerikaanse branchegenoot Qualcomm heropend. Het werk was naar verluidt eerder stilgelegd vanwege de toegenomen handelsspanningen tussen China en de Verenigde Staten.

Volgens ingewijden is er bij ambtenaren op aangedrongen enige haast te maken met de rapportage en ook met oplossingen te komen om lokale bedrijven te beschermen. Chinese bedrijven hebben eerder al zorgen geuit over het samensmelten van de twee chipgrootmachten. Qualcomm wilde geen commentaar geven en de toezichthouder reageerde niet op vragen. De grootste overnamedeal uit de geschiedenis van Qualcomm werd meer dan een jaar geleden al aangekondigd en zou oorspronkelijk eind 2017 afgerond zijn. De deadline voor de overname ter waarde van meer dan 40 miljard dollar staat nu op halverwege dit jaar.

Handelsverbod – De berichten rondom Qualcomm en NXP volgen kort op de bekendmaking van de Amerikaanse president Donald Trump dat hij de Chinese smartphonemaker ZTE toch nog een kans geeft. Het bedrijf kreeg in april een handelsverbod van zeven jaar met Amerikaanse bedrijven, als straf omdat ZTE zijn eigen personeel niet genoeg had berispt voor het doorspelen van technologie aan Iran. Door het verbod zou het voortbestaan van ZTE in gevaar komen, aangezien het bedrijf onder meer processors afneemt van Qualcomm en het besturingssysteem Android van Google. Vooral voor Android zijn niet veel volwaardige alternatieven.

World leader in gene synthesis GenScript sets up office in Leiden

World leader in gene synthesis GenScript sets up office in Leiden-dccchina.orgGenScript that they are establishing an office in the Leiden Bio Science Park in the Netherlands. GenScript is the world leader in gene synthesis and a research partner in all areas that are essential to molecular biological research. With their one-stop service package they maximize innovation and reduce waste. GenScript will be a valuable addition to the Leiden Bio Science Cluster.

Signing of confirmation letter – On Sunday the 13th of May, during the economic mission of the province of Zuid-Holland to China, GenScript signed a confirmation letter confirming their establishment at the Leiden Bio Science Park. This was witnessed by two Vice governors of the province of Zuid-Holland, Ms. Baljeu and Ms. Bom-Lemstra, and Mr. Pulles, Deputy Head of Mission of the Dutch Embassy.

Innovative breakthrough immunotherapy – Since its founding in 2002, GenScript has provided services and products to scientists in more than 100 countries worldwide. The company delivers biological research services encompassing gene synthesis and molecular biology, peptide synthesis, custom antibodies, protein expression, antibody and protein engineering, in vitro and in vivo pharmacology. These areas are each essential to modern molecular biological research. To expand GenScript’s products portfolio, Bestzyme (GenScript’s subsidary) completes and matures enzyme production line to serve the broad industrial market. Additionally, Legend Biotech (GenScript’s subsidary) recently has achieved innovative breakthrough for CAR T-Cell Immunotherapy in clinical trial. For more information, visit

Valuable addition to Leiden Bio Science Park – GenScript will be a valuable addition to the Leiden Bio Science Cluster. GenScript offers a one-stop service package as to maximize innovation, eliminate the need to search for multiple vendors, and reduce waste. NFIA and InnovationQuarter have had the pleasure of assisting them with information, introductions to service providers as well as introductions to the life science community in Leiden.

Bakery and bread consumption in China – Trend of imported bakery foods

 China Biscuits and Snack Market May 15 – Chinese appetites for bakery products continues to grow. This forecast statistic shows the operating revenue of cake and bread manufacture in China from 2008 to 2020, with forecasts up until 2020. By 2018, operating revenues of cake and bread manufacture in China are projected to reach approximately 15.15 billion U.S. dollars. Among others, China is growing demand for imported biscuits and snacks.

Baked Goods in China

China is set to become one of the most attractive cereals and baked goods markets worldwide. The Chinese market for bakery products could reach $47 billion within 2017-2021 as baked goods benefited from the rapid expansion of income and hectic life style, more and more Chinese consumers, particularly students and workers living in urban areas, pass by the convenience stores on the way to work or school choose to pick up sweet biscuits, snack bars, fruit snacks and other baked goods as a between-meal. Backed goods have never been as popular as today in China, particularly, imported bakery products has become a trend in China, it is reported Chinese consumers hold on a better opinion over imported goods (better quality and better packaging). Demand for Western baked goods continues to grow in China; by 2020 operating revenues of cake and bread manufacture in China are projected to reach approximately 15.45 billion U.S. dollars. Consuming imported bakery products has become a trendy phenomenon in China; the growth of imported baked goods to China is expected.

Sweet Biscuits, Snack Bars and Fruit Snacks in China

Nowadays, China gets used to consume trendy fruit snacks, sweet biscuits and snack bars which popular among Western baked goods, and these products pick up as a between-meal snack by Chinese consumers. Packaged fruit snacks, sweet biscuits and snack bars with reduced or no additives are increasingly popular among young Chinese consumers and children in particular. Here, The health concern stand in the center with packaged food which is a great challenge for the packaged food industry, at present, as most of sweet biscuits, snack bars and fruit snacks are high in sugar, fat and artificial additives, Chinese consumers demand for healthier and variety assortments packaged food. Particularly, sweet biscuits, snack bars and fruit snacks, demand for Western baked goods continues to grow in China

What is the Market-size of Biscuits and Snack Bars in China?

Chinese market contain enormous potential for import/exports business and packaged food manufactures, Among others, imported sweet biscuits, snack bars and fruit snacks and packaged foodstuffs in China are still rising. To learn more on the latest market trends, future market growth, and find unseen opportunities for the biscuits and snack bars industry in China, more importantly, to connect with Chinese importers of biscuits, snacks and bakery food is first step to expand your business to China market. For The China Biscuits and Snack Market Report 2018-2021 available upon request, please contact with DCCC, or email to:

China oats market | Oats cereals in China | Import oats & cereals to China

Import oats & cereals to ChinaMay 9 – China cereals market expected to amount for a market share of around 13% of the overall market by the end of 2019, according to TMR research. Despite the consumption of breakfast cereals is non-Chinese tradition, as an oats-based fibber rich morning meal continues to see growth in China market, convenient, healthier and quick-fix, it is trendy among younger generation Chinese.

Oats Based Breakfast Cereals in China

The oat sometimes called the common oat is a species of cereal grain grown for its seed. While oats are suitable for human consumption as oatmeal and rolled oats. Oats are a nutrient-rich food associated with lower blood cholesterol when consumed regularly, according some research indicate. Oats based breakfast cereals is a food product made from processed cereal grains that is often eaten as a breakfast in primarily Western societies. It is often mixed with milk, yogurt, or fruit. Some companies promote their products for the health benefits from eating oat-based and high-fibber cereals.

In China, porridge such as rice congee, or those made with other ingredients (including corn meal or millet) are often eaten for breakfast. Nowadays, eating breakfast cereal has become more important in China and specifically Hong Kong, China due to the increase of work and decrease in time. In China, oats based breakfast cereals is not Chinese tradition, but it is a new trend, it is considered as a ready-to-eat, fibber richer convenient food. However, a significant proportion of cereals are made with high sugar content is rising concern among Chinese consumers. China breakfast cereal industry has continued growth. The number of different types of breakfast cereals in China has grown speedily. Although many plain wheat and oat based cereals exist, other flavors are sweet. Some of the most popular brands include freeze-dried fruit and others are flavored like dessert or candy. In recent years, breakfast cereal companies have developed cereals in an ever-increasing number of flavors.

China Agriculture & Oats Industry

According to a related research indicates: Oats have been grown in China for more than 2000 years and were always a staple food. The main areas for oat production in China are in the northwest, north and northeast of China. In recent years, the importance of oats as feed-stuff has been recognized more by farmers and government because of its high feeding value and environmental conservation function. In China, particularly in western Inner Mongolia and Shanxi province, oat (Avena nuda) flour called “youmian” is processed into noodles or thin-walled rolls, and is consumed as staple food. Naked oats are considered a cash crop in rotations and will become a grain of commerce with the development of food processing industry in China. The potential is so high as to permit this crop to play a very important role in the development of the agricultural economy of China.

Import Oats & Cereals to China

Import oats and oats-based cereals and feed-stuffs to China, there are opportunities, first of all: China revenue in the Breakfast Cereals segment amounts to US$17737m in 2018. The market is expected to grow annually by 4.0% (CAGR 2018-2021). The Breakfast Cereals segments include muesli and other grain-based breakfast products such as Corn Flakes and oats. Tailor-made Breakfast Cereals to meet the different demands is a niche market in China. For instance: Sugar-free Breakfast Cereals products for the elder Chinese consumers. High calcium and vitamin richer contents for the Chinese children’s breakfast. There are also a huge rising trend regarding the focus on consumers’ changing eating habits, focusing more on healthy, oat-based and high-fibber cereals and nutritious food. For companies engaged in imports-exports of oats products and oats-based breakfast cereals business, there is a report China Cereals Market Report 2018-2021 available upon request, please contact with DCCC or email to:

Deelnemers opgetogen over China handelsmissie | Nieuwsbericht | DCCC

Deelnemers opgetogen over handelsmissie China| Nieuwsbericht | DCCCMay 7 – De recente handelsmissie naar China is een succes geworden voor de Nederlandse agrofoodsector. Dat is de conclusie van een telefonische rondgang langs deelnemers aan de reis (8-13 april). Tijdens de missie zijn nieuwe contacten gelegd en afspraken gemaakt over onderlinge handel.

Eerder maakte het ministerie van LNV al bekend dat Nederlandse bedrijven tijdens de missie voor bijna 200 miljoen euro aan samenwerkingsakkoorden hebben gesloten. Belangrijke handelsafspraken zijn gemaakt op het terrein van onder meer babyvoeding, teelt onder glas, pluimvee, opslag en verwerking van aardappels, veredeling en landbouwkundig onderzoek. Klik Resultaten handelsmissie China (8-13 april 2018) voor meer informatie (Agroberichten buitenland)

Cadeau van de baas – hordes Chinezen bestormen Roermond

Cadeau van de baas - hordes Chinezen bestormen Roermond Bij een aanrijding tussen een tram en een bus op het Stadionplein in Amsterdam zijn veertien mensen gewond geraakt. De buschauffeur raakte bekneld en moest door de brandweer worden bevrijd. Volgens de politie was er één iemand „middel-gewond” en liepen twaalf mensen lichte verwondingen op.

Een kleine vierduizend werknemers van een Chinees bedrijf zijn beloond met een tripje naar Roermond – Zo’n baas willen we allemaal wel! Die gewoon even bijna 4000 werknemers trakteert op een tripje naar de andere kant van de wereld. Designer Outlet Roermond, waar donderdag de eerste vierhonderd personeelsleden van het bedrijf Sunhope hun gratis vakantie aftrapten, was voor eventjes nóg meer Chinatown.

De Designer Outlet in Roermond wordt deze vrijdag overspoeld door Chinezen. Zo’n duizend Chinese toeristen brengen een bezoek aan het merkendorp. Ze maken deel uit van een grotere groep van 4500 Chinezen die dezer dagen in negentig bussen door Nederland reizen. Eén bedrijf – Het zijn allemaal werknemers van één Chinees bedrijf, die een beloning van de baas hebben gekregen in de vorm van een reis naar Nederland. De groep bezoekt onder meer de vier grote steden, Delft en de Veluwe. En ze gaan dus shoppen in Roermond. Minister – De reisleiders worden ook nog ontvangen door minister Henk Kamp van Economische Zaken. Die wil daarmee het belang benadrukken van het Chinese toerisme naar ons land. Video: Cadeau van de baas: hordes chinezen bestormen Roermond – Video

Bedrijf achter Samson en K3 wil naar China

Bedrijf achter Samson en K3 wil naar ChinaStudio 100, het mediabedrijf achter Samson & Gert, K3 en Mega Mindy, wil naar China. Topman Hans Bourlon heeft in de Belgische zakenkrant De Tijd gezegd dat de programmamaker momenteel drie nieuwe formats klaarstoomt voor Chinese kijkertjes.

“Het is onze ambitie om op zijn minst naar de Chinese markt te kijken” – aldus Bourlon die benadrukt dat het handelsconflict tussen China en de Verenigde Staten nog roet in het eten kan gooien. ,,Als het tot een echte handelsoorlog komt, kan dit verhaal stranden.” Dat laatste heeft er mee te maken dat Studio 100 zijn gang naar China wil maken via het vorig jaar overgenomen New Yorkse animatiebedrijf Little Airplane Productions. Ook blijft het afwachten hoe de Chinese overheidscensuur op de ideeën van de Vlaamse onderneming gaat reageren. Eerder deden de Chinezen Winnie de Poeh bijvoorbeeld al in de ban, omdat de bekende beer van Disney vanwege zijn bolle wangen te veel deed denken aan president Xi Jinping.

Peppa Pig – Recent moest ook Peppa Pig er aan geloven bij het populaire videoplatform Douyin. De Chinese naam van het Britse tekenfilmfiguurtje zou teveel lijken op het woord voor gangster. Volgens De Tijd zou Studio 100 daarom ook specifiek nieuwe programma’s willen maken voor China. Dat voorkomt dat bestaande series als Maya De Bij en Wickie de Viking verknipt moeten worden voor de Chinese censuur.

“Het klopt dat de Chinese overheid haar fiat moet geven, maar ook in Europa zijn we erg beschermend over wat we aan kinderen laten zien”, zegt Bourlon hierover. Hij is zelf al naar China geweest om te praten met lokale coproducenten en richtte zich daarbij vooral op de videoplatforms van de grote technologiegiganten. “Er is nog niet al te veel regulering daar. Op andere kanalen, zoals op de staatstelevisie CCTV, is de speelruimte al beperkter.”

Chinezen kopen 6 miljoen flessen wijn van Iniesta

Chinezen kopen 6 miljoen flessen wijn van IniestaVolgens Spaanse media wil Chongqing Dangdai Lifan een opvallend lokmiddel inzetten om Andres Iniesta vast te leggen. De Chinese club zou de voetballer tijdens contractbesprekingen hebben beloofd zes miljoen flessen Iniesta-wijn willen kopen. De 33-jarige Spanjaard en zijn familie hebben een eigen wijnmerk. De flessen moeten zo’n zes euro per stuk kosten.

Iniesta kan in China zo’n 27 miljoen euro per jaar gaan verdienen. De Chinese club zou de voetballer tijdens contractbesprekingen hebben beloofd zes miljoen flessen Iniesta-wijn willen kopen. De 33-jarige Spanjaard en zijn familie hebben een eigen wijnmerk. De flessen moeten zo’n zes euro per stuk kosten. Iniesta kan in China zo’n 27 miljoen euro per jaar gaan verdienen. De middenvelder speelde vanaf 2003 meer dan 400 wedstrijden in het eerste elftal van FC Barcelona. In die periode won Iniesta alles wat er te winnen valt. Dit seizoen werden de Catalanen opnieuw kampioen. Ook werd de Copa Del Rey gewonnen. In de finale werd Sevilla met 5-0 verslagen. Iniesta kreeg vlak voor tijd een publiekswissel en werd toegejuicht door het hele stadion.

‘Heineken staat voor verkoop Chinese tak’

'Heineken staat voor verkoop Chinese tak'Heineken verkoopt mogelijk zijn Chinese activiteiten. Volgens bronnen is China Resources Beer (CR Beer) in gesprek met Heineken over een overname van de divisie. Met de deal zou een bedrag gemoeid zijn van meer dan 1 miljard dollar.

De deal behelst een drietal brouwerijen van Heineken in China. Ook de distributie-activiteiten van Heineken zijn onderdeel van de overeenkomst, net als de merken van Heineken in het land. Volgens de bronnen zou een aandelenruil tot de opties behoren om overeenstemming te bereiken. CR Beer zou vooral azen op het premiumbier van Heineken. De brouwer verkoopt in China onder meer A-merken Heineken, Tiger en Sol. Daarnaast komen lokale merken Anchor en Hainan Beer uit de koker van de in Amsterdam genoteerde brouwer.

Grootste biermarkt – Qua volume is China de grootste biermarkt ter wereld. Maar de bierverkopen in het land lopen als sinds 2013 terug. Bij premiummerken was in de periode juist sprake van dubbelcijferige groei. Heineken was in 2016 goed voor 0,5 procent van de Chinese markt, waar het sinds 1983 actief is. Het lukt Heineken maar mondjesmaat om een sterk distributienetwerk op te zetten, om zo ook het eigen merk Heineken te promoten. Aan de andere kant ontbreken echte A-merken in het portfolio van CR Beer. Toch heeft de Chinese brouwer circa een kwart van de eigen biermarkt in handen.

Lokale brouwers – Grote brouwers als Heineken, AB InBev en Carlsberg kampen in verschillende opkomende markten met aanhoudende concurrentie van lokale brouwers. Ook voelen ze de onderlinge competitie in omdat ze allemaal een graantje mee willen pikken van de groei in die markten. Een woordvoerder van Heineken wilde niet ingaan op geruchten in de markt.

Moody’s somberder over Vivat-dochters

Moody's somberder over Vivat-dochtersKredietbeoordelaar Moody’s heeft zijn vooruitzichten voor Vivat-dochters SRLEV en Reaal Schadeverzekeringen verlaagd van stabiel naar negatief. Volgens het ratingbureau zorgt het ingrijpen van de Chinese overheid bij moederbedrijf Anbang voor onzekerheid.

De negatieve outlook betekent dat de kans op een lagere rating voor de twee verzekeringsdochters is toegenomen. Moody’s deelt hun kredietwaardigheid nu nog in de categorie Baa2 in. Anbang is vorige maand door toezichthouders in China onder curatele gezet. De autoriteiten namen voor ten minste een jaar de controle over de bedrijfsvoering over bij het concern en oprichter Wu Xiaohui zal worden vervolgd voor vermeende fraude.

De Chinese toezichthouders houden zich daarbij ook het recht voor om onderdelen van Anbang van de hand te mogen doen. Moody’s merkt op dat hierdoor het eigendom van de Vivat-onderdelen ter discussie kan komen te staan. Een positief punt is wel dat Vivat recent zelf al stappen heeft ondernemen om zijn financiële banden met Anbang wat te beperken. Dat deed de Nederlandse verzekeraar door obligaties uit te gegeven om leningen uit China af te lossen.

Chinees logistiek innovatiecentrum in Bierset

Chinees logistiek innovatiecentrum in BiersetAWEX, Liège Airport en ‘Logistics in Wallonia’ zetten samen naast de Luikse luchthaven het innovatiecentrum ‘EU China Logistics’ op dat Chinese bedrijven wil helpen met grensoverschrijdende handel in Europa.

Wallonië heeft in Louvain-la-Neuve al een wetenschappelijke broedplaats in opbouw voor Chinese starters. Nu komt er een incubator bij voor grensoverschrijdende handel te Bierset. Het initiatief komt van AWEX (l’Agence wallonne à l’Exportation et aux Investissements étrangers), de Luikse luchthaven en Logistics in Wallonia. Het innovatiecentrum dat EU-China Logistics heet is naar verluidt het enige in het genre om de Chinese ondernemingen te helpen bij hun zaken in Europa. Het levert diensten die vereist zijn voor grensoverschrijdende handel zoals toegang tot logistieke- en transportondernemingen. Daarnaast zijn er kantoren, postbussen, opleidingen en toegang tot de bevoegde overheidsorganen.

Het project werd gelanceerd in het kader van de vakbeurs China International Logistics Fair in Shenzhen en dit in samenwerking met de Shenzhen Cross-Border E-commerce Association dat in Wallonië een kantoor gaat openen. Het akkoord dat in oktober werd getekend, duidt de luchthaven van Luik aan als uitvalsbasis. Er wordt de Chinezen op gewezen dat Luik zich strategisch bevindt in de driehoek Amsterdam, Frankfurt en Parijs.

AWEX-expert Franck Toussaint argumenteert verder dat de buurt van Luik over uitstekende transportinfrastructuur beschikt, over goedkope gronden, opslagplaatsen en arbeidskrachten. Daarbij is Luik de grootste vrachtluchthaven in België en de achtste in Europa zo luidt het. Vanuit China blijkt vooral Guangdong financiële hulp te verstrekken. Het opzet wordt geleid door een Chinees die al zijn sporen verdiende bij ‘Logistics in Wallonia’. Naar verluidt hebben de 3 Waalse instellingen ook met de Guangdong Cross-Border E-commerce Industry Association een gelijkaardig raamakkoord ondertekend.

Practical procedures for Dutch companies related to China Food Safety Law

Practical procedures for Dutch companies related to China Food Safety LawThe focus on food in China has shifted in the past decades from providing sufficient food for millions of people, to ensuring safe and high quality food. This trend has been reinforced by numerous food scandals that have occurred in China in the past ten years. The Chinese government is working hard to prioritize food policymaking and in 2015, a new Food Safety Law was published.

The new China Food Safety Law provided an extensive framework under which not only domestic food companies but also overseas food trading enterprises need to match its distinctive requirements. This brochure will analyze the basic overview of the structure of the food safety regulatory system, and practical and administrative procedures will be explained for compliance measures that companies are required to undertake. Then the current legislative environment for the two largest export product categories, dairy and meat, will be discussed, followed lastly by an extensive SWOT analysis for Dutch food trading companies under Chinese food safety legislation. Brochure Documenten: China Food Safety Law Brochure Brochure

Biscuits and snacks food China market | Chinese importers of cookies-snacks

Biscuits and snacks food China marketMay 3 – Biscuits and snack food in China flourishes with explosive growth, imported tasty, fluffy wafers, crackers, refreshments, cookies, and snack bars have better sales in Chinese market. According to a related report, the retail sales value of biscuit snacks in China in 2009 and 2014, with an estimate for 2019. By 2019, retail sales of biscuit snacks in China were estimated to reach 21.1 billion yuan.

Biscuits and snacks food China market

Traditionally, Chinese snacks are prepared from ingredients commonly available in the home or street vendors in China. Often deep-fried slice of bread, deep-fried bread sticks, small steamed buns, and patties are used as snacks. Nowadays, with the spread of convenience stores in China major cities, packaged snack foods became a substantial business. Snack foods are typically designed to be portable, quick, and satisfying. Processed or imported snack foods, as one form of convenience food gain enormous attraction, for young and old in China, Biscuits, snacks and refreshments are designed to be less perishable, more durable, and more portable than prepared foods and drinks. They often contain substantial amounts of sweeteners, preservatives, and tasty biscuits and fluffy snack likeable ingredients such as chocolate, peanuts, and specially-designed flavors.

Chinese consumers are increasingly keen on no additives, healthier cookies, snack bars and refreshments in recent years. Imported wafers, crackers, cookies, and refreshments were warmly welcomed by Chinese consumers, among others, such as, the imported cookies brand LU, targeting the high-end cookies market in China, which was well-received by local consumers. The China market trend is more obvious in sweet biscuits, with an increasing healthy product offering, and these products are treated more as a between-meal snack by local consumers, according a related report. By 2019, retail sales of biscuit snacks in China were estimated to reach 21.1 billion yuan. The main challenging in the biscuits and snack sector are how to reduce sugar, fat and artificial additives, to produce healthier sweet biscuits and fruit snacks will be key to boosting the performance in the Chinese market.

Cookies & refreshments products in China

For biscuits and snack bars, not only the packaging, but the label could create additional value in China’s market, according to news reports from Xinhua News Agency, the label is associated with higher quality and stricter regulations, and as a result, a higher cost. For middle-class Chinese, many of them are willing to pay those higher prices. A related report indicates that China’s health food and nutritional supplement market is estimated to be worth more than RMB1 trillion. In China, because the absence of legislation has effectively saturated the market with low-end domestic products, incoming international brands have the advantage of high-quality goods and better reputations compared with local brands. Moreover, the healthy aspect of this market has been reinforced by the recent local policies, as the government has stated the development of health food and nutrient fortified food one as a top priority by 2020, according to industry experts.

Excellent opportunity for international brands to enter China

Importing biscuits and snacks food into China, There has never been a better chance for international brands to enter China. In the Chinese market, consumers once again prefer international brands. Imported wafers, crackers, cookies, and refreshments have a better reputation in China, there are some competitive international brands already stand to capitalize on a high-potential Chinese market. Over 81% consumers in first-tier and second-tier cities usually opt for imported food products over domestic ones. Dairy products (49%) and children’s food (40%) are the two most popular types of imported goods purchased by Chinese consumers. according to a related report. With enormous population, and the rise of middle-class consumers in China, food and beverages China market is the considerable market, and containing sizeable chance in the global arena, for international food and beverage producers, imports-exports companies should consider the expansion to China, an excellent opportunity for international brands to enter China now. There is a List of Chinese Importers for Biscuits, Snack Food available upon request, please contact with DCCC, or email to: