Sep. 19 – Western style of breakfast cereals is gaining momentum in China; there is a rising demand for imported breakfast cereals in China market, according to a related report. The progress of the Chinese middle class is altering eating and drinking habits. Consuming more dairy products, taste more imported wine and beers; cereal consumption in particular is trending now in China. Sales are growing at 15% a year.
Breakfast cereals in China
In recent years, China adopted Western style Breakfast cereals habits; there is demand for imported better quality cereals in China market. among others, an swelling number of Chinese consumers, young, older and babies , all are craving for healthier life style, they choose healthier and lighter breakfast cereals as a convenient sunrise meal, it’s time saving, energy boosting and quick-fit sunrise meal to start a new day. Most imported excellence breakfast cereals encompass with various vitamins and in elevation quantity of fiber. Breakfast cereals are gradually widespread changes to traditional Chinese cooked breakfast varieties which are hot and salty, such as rice porridge, noodles, baozi (steamed buns) and other baked goods. China breakfast cereals market entails of the sale of hot cereals and ready-to-eat (RTE) cereals. RTE cereals in milk are enjoying an increasing popularity among young workforce, especially in first- and second-tier cities in China, according to Euromonitor. Breakfast cereals are predicted to see 6% value CAGR at the current 2016 prices. Multinationals will continue to center their strategy on well-tailored consumer targeting by offering products to meet the different demands of a niche market. For example, to provide the needs of older adults, manufacturers will take their inspiration from traditional Chinese medication by offering products containing Chinese ingredients such as red dates, goji berries, and black sesame. Sugar-free products are also a huge rising trend regarding the focus on consumers’ changing eating habits, focusing more on healthy and nutritious food.
Foreign brand cereals in China market
Breakfast cereals new trend in China is rising demand for foreign brand cereals in China market, associated to the weakening request in Europe – expected to amount for a market share of around 13% of the overall market by the end of 2019. The increasing popularity of lighter meals and Western breakfast habits are the primary drivers of this emerging trend. Up to now, some of key cereals players and Chinese importers have all targeted the China breakfast cereals market in some way, top international players in China’s cereals market hold on the key role, such as: Cereal Partners Worldwide, Standard Foods Corporation, Kellogg and Pepsico, In. At the same time, breakfast cereal enterprises are responding to the health and wellness market trend and are embrace the demand, innovations healthier ingredients are on the way, the Chinese cereals market grew with enough healthy annual growth rates over the last years and is continuously increasing. In 2015 the revenue of general cereal sales amounted to RMB 2.805 billion ($407 million), whereas in 2022 the market is expected to more than double, reaching RMB 6.2 billion ($855.8 million), according to the China consulting firm report. The exploding population – especially China’s middle class– will significantly contribute to the increasing demand. Particular, High calcium and vitamin contents for the Chinese older and children’s breakfast are the direction of food producers, because aged, working groups and parents, all are keen looking for efficient and in fine fettle products.
Chinese importers for breakfast cereals
The cereals market in China continues to see growth, and imported brand gain popularity among majority Chinese consumers, the quality and variety play a key role. Although there are some foreign brands already reached China market, the demand is rising with awareness of importance of healthy life style. In dealing international trade and imports, China develops a fast pace with the market demand, there are Chinese importers are busy with importing foreign brands breakfast cereals to China which are popular food products in the category of the most popular importing foodstuffs to China. For marketing and distribution, local Chinese brands appear to be unable to compete with imported brands. For the List of Chinese Importers for Breakfast Cereals in China is available upon request, please contact with DCCC, or email to: email@example.com