From "big-rice-bowls” to "cute-wrapped-snacks” in China

From “big-rice-bowls” to "cute-wrapped-snacks" in China


From For most young families in local China, if the parents are leading a busier professional life, kids must compromise, often consuming more smart packaged convenient snacks instead traditional bowl of rice. It’s a common phenomenon and popular a way of modern lifestyle in most Chinese families.

They see the positive part of consuming snacks foodstuffs, that are straightaway quench hungry, instantly satisfying, speedier repairing energy deficit, easier to carry, smaller amount supplementary calorie for delaying hungry for time being, suitable for kids physically body energy improvement.

Parents believe quality children’s snacks is their first choice in China. Nutrition value regard as cornerstone for children’s snacks by overwhelming majority Chinese parents in today’s China, parents worry about what snacks to feed their kids, because they consider that it's so crucial to select the right snacks to fuel their children to boost energy. especially, with school, homework, and daily activities, children gain the right energy sources is important throughout the school day.

Although there is a saying that China is a sea of snacks, but these snack foods don't necessarily have the right nutritional equilibrium, only satisfy children’s hunger for the present or act as fuel, therefore parents prefer purchasing imported kids’ snacks.

Chinese consumers judge imported kinds of snacks normally provided more necessary right nutrition, good for children health and growing stronger body, imported kids’ snacks gain trust and attraction among Chinese parents, nowadays some people are more often than before replacing their meals with snacks, “big-rice-bowls” have been turned to “cute-wrapped snacks” in China.

Chinese importers for children’s snacksAffordability is an important element for sale well children's snacks in China

One important fundamental factor is the affordability to purchase imported premium snacks for children in China, that is linked with improved income of consumers.

According to China NBS, in Q1 and Q2, 2023, in terms of urban and rural areas, the per capita consumption expenditure of urban households was ¥15,810, an increase of 7.7 percent, and after deducting price factors, the real growth was 7.0 percent; the per capita consumption expenditure of rural households was ¥8,550, an increase of 8.5 percent. After deducting price factors, the real growth was 7.9 percent.

In Q1 and Q2, 2023, the biggest portion of consumption expenditure that Chinese purchased was food, tobacco and alcohol by consumption category, accounting for 30.7 percent of the per capita consumption expenditure, an increase of 6.0 percent. According to the different areas, in the first half of the year, the retail sales of consumer goods in urban areas was ¥19,753.2 billion, a year-on-year increase of 8.1 percent; the retail sales of consumer goods in rural areas reached ¥3,005.6 billion, up 8.4 percent.

Today, Chinese consumers consider snacks affordable among all other foodstuffs, their income level enabled their consumption expenditure that is available to be spent on necessities with quality. As for spending on children’s snacks food, no doubt, most parents are willingly, child is the king of the family in today’s China, with majority Chinese modern family has only one child in China. It’s not surprising that quality children’s snacks are increasing in demand in Chinese market.

Top 10 provinces with the highest quarterly disposable income per capita in Q1 and Q2, 2023 (source: China NBS)

Children’s snaking is a part of program in some local schools

Children’s snakes offer instantly satisfying, in most Chinese primary children’s schools, snacking formed a part of activities agenda in local children’s school. Chinese kids, including school aged children love to taste snacks, imported premium snacks are best welcome and attractive.

Healthy snacks are a great way to make every bite count with prodigious delicious taste. Chinese modern lifestyle led to hectic handle daily necessity, including consumption time shorter, intake quicker, feeding effective, but easy. 

Beginning was fast food, quick fix, but it’s not all healthy as expected, then snacks come along, day by day snacks are gaining broader ground, mostly, snacks consumed by the younger generation Chinese, spreading to kids in main Chinese metropolitans.

Chinese importers for children’s snacks

Today, younger generation Chinese consume snacks is rather common, and snacks for children is more popular than ever, which it has never happened before in China. imported quality children's snacks attract more attention from Chinese consumers, although with considerable higher prices tags in the China market.

There are professionals Chinese importers for snacks foodstuffs in China, for those foreign brands snacks producers, manufacturers, vendors, who want to importing their snacks, particular children's snacks to China, it may have some difficulties to connect with reliable snakes foodstuffs importers, here our Chamber could be a helping hand, let our team know,