Wine Distribution in China- four modes account for 95% total sales

Wine Distribution in ChinaJul. 23 – Foreign wine in China is still in favor, almost one out of five bottles opened in China is now imported. Wine exporting countries in Europe like France, Italy and Spain have strong marketing manifestation in China for years. There are more different wine brands from local wineries, wine farms and exporting companies enter into the main stream of importing foreign wine to China.

Foreign wine brands in China market- French wine is the key competitor in China wine market which takes the lion’s share of foreign wine annual sales, Italian wine in China is on the rise through the grapevine’s presence and marketing. Spain is now the third largest foreign wine exporter to China through the Spanish ministry afford on promoting their wines abroad, particularly focusing on China. Chile’s wine exports to China increased 157 percent in March 2014. Netherlands wine merchants visited China on May 2015, to explore Dutch wine business in China.

Imported wine in China – China is one of the ten largest wine consumption markets in the world. Currently, there are over 2,000 brands of wine in China. About 1,500 of them are imported wine. There are 24,137 wine importers (direct and indirect) in China. The main markets of imported wine are in Shanghai, Beijing, and Guangzhou; According to statistics from China Customs, the annual growth rate of imported wine is around 30%, and over 0.2 billion bottles of wine have been imported into China. It is estimated that up to 200,000,000 liters of wine will be imported in the future;

Best the sales’ rank of imported wine –The imported wines in the Chinese market are mainly from Spain, Chile, France, Australia, Argentina, Italy, USA, Germany, Portugal, and South Africa. But more and more Chinese importers are starting to import wines from other wine producing countries and local wineries; Among all kinds of imported wines, the sales rank is as follows: dry red wine, dry white wine, semi-sweet sparkling white wine, sweet red wine, and others. Dry red wine and dry white wine account for about 97% of the total sales. Sweet wine, sparkling wine, and Sherry are still at the preliminary stage;

Wine distribution channels – According to the statistics, there are four main distribution modes for imported wine in China (ranking by sales): hotels & restaurants, supermarkets & stores, terminal shops, and group purchasing. The four modes account for 95% of the total sales. Network distribution mode accounts for only less than 0.5%;

Imported wine certification – With port inspection and customs clearance in China, alcohol importers should present both a Health Certificate and a Certificate of Origin from the exporting country (region) in order to clear the inspection. The imported wine should also be affixed with a Chinese label in accordance with China relevant regulations. Upon presentation of the requisite documents for approval, the Customs will clear the product after collecting duties and other taxes, including value-added tax and consumption tax.

Wine importers in China – foreign wine distribution in China open toward several different channels and applies wine distribution regulations, for wine importers, the first and the foremost is to connect with wine importers and channel your distribution links in China. In simplest term, the List of Foreign Wine Importers/Agents in China is available, for further information, please email or visit