Snack food Chinese importers – China market for healthy snacks

Snack food Chinese importers Jun. 7 – Healthy snacks sale very well in China. Nutritional bars or high protein bars, nuts and seeds are the most popular travel friendly snacks. Today, Chinese people consume 2 trillion yuan ($289.85 billion) of snack food per year. China revenue in the snack food segment amounts to US$7,718m in 2019, the market is expected to grow annually by 4.9% (CAGR 2019-2023), according to statista.

Snack Food – China Market Estimate

Snack foods are generally eaten between meals which normally designed to be convenient, portable, satisfying and nourishing. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. The Snack Food segment includes salty and savory foods e.g. with the spread of convenience stores, packaged snack foods became a significant business. China: revenue in the snack food segment amounts to US$7,718m in 2019, the market is expected to grow annually by 4.9% (CAGR 2019-2023), in relation to total population figures, per person revenues of US$5.41 are generated in 2019, the average per capita consumption stands at 0.7 kg in 2019, according to statista. Globally, in the snack food segment most revenue is generated in United States, Japan and China.

Chinese Consume 2 Trillion Yuan of Snack Food per Year

Chinese people consume 2 trillion yuan ($289.85 billion) of snack food every year according to the Xinhua News Agency reported recently. The “good-looking economy” is matched with “good-looking packaging design” of snack food in China, Chinese consumers pay more attention to exterior design, with snacks packed in gift boxes showing a high-end trend. With after wealth is health, snack food segment is changing in China, there is growing trend toward buying healthy snacks. Data showed that natural food, whole grain, sugar-free and additive-free have become “hot tags” for snack food. The major consumer force of snacks food are the younger generation Chinese, aged around 20-30, including younger age children in primary school, colleges or universities students, and office young employees, and they attracted by the convenient packaging, colorful design, more to the point, they appreciate the tastes and check-up the ingredients, care about healthy elements in snack food. By market performance from e-commerce platforms, last year, sales of lightly baked and additive-free nuts jumped nearly 190%. Dried fruits and vegetables also saw a surge in sales in 2018. This year China revenue in the snack food segment amounts to US$7,718m. That is to say, the average revenue per person in the snack food segment amounts to US$5.41 in 2019. Further in the Snack Food segment, volume is expected to amount to 1,047.0 mkg by 2023, according to snack food – China.

Imported Snacks Food in China

For international brands, American and European brands usually set relatively higher prices than the Asian brands (South Korea, Japan). However, comparing to the Chinese brands, brands from both regions have significantly lower sales, according to a related report. International brands started to enter the Chinese market after the reform and opening up in 1978 , but they mainly provided common snacks, including candy and cookies, instead of healthy food. Since the 1990s, more healthy snacks started to appear in China, but common unhealthy snacks were still more popular due to their better taste and perhaps consumers’ lack of health consciousness at that time. In the 21st century, as healthy habits become more important, Chinese consumers started to choose healthy snacks ranging from fresh fruit to dried fruit, nuts, and yogurt.

Distribution Channel of Healthy Snacks in China

Snack foods are intended to be portable, especially processed snack foods, as one form of convenience food, are anticipated to be less perishable, more durable and transportable than prepared foods. In China, Healthy snacks are mainly sold in a supermarket, brand stores, part of convenience stores (such as Family Mart), import stores and specialized snacks shops. Chinese consumers usually purchase healthy snacks on-the-shelf from convenience stores, supermarkets, import stores and snacks brands stores. The prices of nuts are generally higher than other healthy snacks in offline stores. Many brands are using smaller packages that make healthy snacks be easily carried. In some stores, healthy snacks have QR codes on their price tags for consumers to scan (with a smartphone) and pay by WeChat or Alipay. For the List of Chinese Importers For Snacks Food is available upon request, please email to: