Import of alcoholic beverages into China | wine & beer | Chinese importers

Chinese Importers of Beer & WineApr. 17 – Imported wine and beer is growing considerably in China in recent years. According to statistics from the China Association for Imports and Exports of Wine and Spirits, China bottled wine imports grew by 2.99% year-on-year in volume to 148.4 million liters from January to April, Chinese consumed 567.5 million liters of imported wine, with bottled wine leading the total imports.

The largest share of the imported alcohol market in China

Nowadays, Chinese population reached almost 1.4 billion, China is a huge country with different regional characteristics, which lead to the appeal of regional markets varies across China. As Beijing, Shanghai, Guangzhou, and Shenzhen have higher incomes, population, and a more followers of Western lifestyle than western provinces which led to these regions inhabit the largest share of the imported alcohol market in China consequently.

China alcohol consumption experienced a histrionic shift in recent years, drink alcohol is no longer in the course of events of Chinese new year celebrations, more Chinese consumers are drinking with higher quality, luxurious for various leisure occasions; actually, Chinese drinking culture is changing, imported alcohol beverage is in demand, and there are the largest share of the imported alcohol market in China

How to import of alcohol beverages into China

The most important to begin with for the import of alcohol into China, exporters must work in collaboration with a local Chinese import entity that is in possession of a valid import business license, and personal and company customs and CIQ certificates. Once conditions are agreed upon, a contract can be signed with the Chinese import agent and registered with the General Administration of Quality Supervision (AQSIQ).

Following China’s food labeling standards, for pre-packaged foodstuffs and pre-packaged alcoholic beverages. Original and translated labels are required, and then registered with the China Inspection and Quarantine (CIQ) on the first instance of import. After approval, the labels can be printed. In addition, a country of origin certificate, health certificate, product ingredients list, product sales approval registration document, packing list, invoice, contract, and bills of lading will be required. Imported goods must comply with relevant standards.

Connect with suitable Chinese importers

Imported wine or beer beverages mainly are delivered though hotels, restaurants, clubs, and bars, and off-trade channels including supermarkets, convenience stores, and grocery shops form key distribution channels for imported alcohol in China. Foreign wine and beer producers or food and beverages imports-exports businesses can gain information on suitable distribution channels by connecting with local Chinese importers of food and beverage, and directing their business getting into China market. For the List of Chinese Importers of Beer and Wine Alcoholic Beverages in China available upon request, please contact with DCCC, or email to: