Dutch Creative Sector Has Found a Gap in Chinese Market

Oct. 31 – How the Chinese see the Dutch design? What is the Dutch design in Chinese eye? Why the Dutch goes to China to design? As we all knows that Dutch and Chinese are totally different cultures, however, maybe not everyone understands that creativity follows its own rules. Design is art, and art is no boundary.

When the Dutch found that the Chinese not only love Dutch flowers and plants, but also have a great taste for Dutch art design. Not surprisingly, the Dutch design was born in China some years ago, not only the Chinese people adore the funny and a sense of humor in Dutch design, but also practicality and functionality. Many Dutch designs in China loved by the Chinese, because they fit in the Chinese culture and practical too. Dutch design put the element of Chinese culture in it; it makes the Dutch design tastier, more to Chinese-international style.

The Chinese has developed international taste for design since “made-in-China” seems become a world slogan in origin of the products. At the beginning stage of China economic development, China mainly made various products for others and other brands, therefore gained reputation “Made-in-China” worldwide.

In recent years, the development of the “cultural and creative industries” made contemporary design evolve rapidly. Equally important is the massive growth of the Chinese consumer market. But there seems to be an insurmountable gap between the quantity and quality of the products created. The key question emerging from several reports and market scans is how this speed of development influences the product’s quality and intent for sustainability. They also question the designers’ creativity and capability to innovate. Education, policy and quality of design emerge as problematic issues.

China is shifting rapidly from a traditional manufacturing into a design and brand oriented business environment. Now the time is changing, the game of turning, China from producing for others, for other brands seems turning toward creating their own brands. Many Chinese companies seeking their own design, setup their own brand, using their own name, producing their own brand products, among others, there is a demand for better designs.

Throughout the past decades, the weight of state-owned industries has reduced gradually due to the market-oriented developments. The influx of numerous capitals, branding strategies and design products from the West has played an important role in the development of China s design industry. Compared with state-owned industries, private-owned industries are more efficient and flexible. They have gradually evolved into a main force on the Chinese market, especially in the coastal areas.

The Dutch designers have acquired a special position in China and in the international design world. The Netherlands was traditionally known as the ‘land of the painters’. Thanks to Rembrandt, Van Gogh, Mondrian and Cobra. Dutch design in China has many manifestations in the last three years, and insight into Dutch common cultural heritage contributes to the understanding of Chinese history as well as modern cultural developments. Dutch design in China- their work enjoys a reputation of being artistic and conceptual yet also practical and functional in China.

According to Dutch design in China reporting, at present, there are 18 design projects under their taken, and they support more than 45 Chinese companies in designs which are recognized as Dutch design far beyond the borders of the Netherlands. They have become pioneer which has paved the way for Dutch design in China, from the founders of Dutch Design to the designers of today and tomorrow.

At this moment, Dutch design term are very active in China, not only the Dutch design for hospital facility architectural building, library, congress center in China, , but also under taken more and more designs for products and brands for Chinese companies. Dutch design in China mainly focuses on product/industrial design and interior design. It is indeed, Dutch creative sector have found a gap in Chinese market. For “China High Growth Potential Design Sectors and Market Report  2013 – 2015” available upon request, contact with DCCC or mail to: info@dccchina.org .