Mar. 5 – Bottled water consumption in China is growing in greater numbers. Today, in relation to total population figures [China has nearly 1.4 billion], per person revenues of US$34.93 are generated in 2019; Revenue in the Bottled Water segment amounts to US$48,656m in 2019. The market is expected to grow annually by 12.5% (CAGR 2019-2021), according to Statista.
Why Bottled Water Became Best Beverage in China
Health concern is the number one reason for bottled water became popular drink among all drinks in China. If food is gold, water is silver, only healthy food is not enough, must with healthy drink. Chinese government promotes healthy lifestyle for some years now, it achieved a glories result. Today, Chinese consumers are more sensitive to what put into their mouths, they do take extra care about their health when linked to pay hospital bills, and rather go for healthy food and drinks than going to hospitals. Consequently, bottled mineral water is popular common daily drinks for old and young in China, with growing numbers of Chinese consumers are embracing a more active and healthy lifestyle, their beverages consumption habits are moving beyond soft drink, energy drink, and are getting on with a more healthy bottled water consumer products. Nowadays, most Chinese consumers consider bottled water is the best healthy beverages, among other alternatives, especially on the road. The average per capita consumption stands at 84.2 L in 2019; in global comparison, most revenue in the bottled water segment is generated in China (amounts to US$48,656m in 2019), according to Statista. Imported bottled mineral water is one of favorite imported beverages in China market; new lifestyle trends boost China bottled water imports and investment.
Best Bottled Water Brands in China
As for so called “Bottled Water” consists of both carbonated and non-carbonated water which is sold in bottles or in water dispensers. Globally important producers in this segment are often rooted regionally near the source of the water e.g. Nestlé (San Pellegrino, Vittel, and Arrowhead et al), Danone (Volvic, Evian et al) and Coca-Cola Corporation (Bonaqua and Apollinaris). There are no fixed best bottled water brands in China; they are changing from year to year along consumers’ preferences. According to brand bottled water in China, mineral water, which represents 91% of the bottled water market, sparkling water, with a 7% share and flavored waters 2%. On the market, sparkling water is the best growing sector in 2018, revenue in the Bottled Water industry amounts to US$42,774M in 2018. In recent year, the best popular brands bottled mineral water in China, according to bestwater, they are: Tibet 5100, Waiakea, Fiji Water, Perrier, Voss, Evian, Smartwater, Volvic, Hildon and Icelandic Glacial. Besides, there are several other brands of bottled water are also attractive in China market, such as: Ferrarelle, Spring, Italy; Indigo H2O, Artesian-Mineral, USA; Acqua Panna, Spring, Italy; Veen, Mineral, Finland; Mountain Valley Spring, USA; Dasani, Purified/ Filtered, Multiple Locations; Sno Water, Glacial, Iceland; Lauquen Artes, Artesian Mineral, Patagonia; and Gerolsteiner, Mineral, Germany. How to make your quality bottled water standout among others brands in China ? in today’s digital age, the social media play an important role for branding in China, the impact that social networks have the advantage of promoting interaction and proximity to the Chinese consumer, consequently, marketing and communication play a prominent role in the success of a brand bottled water in China market.
Bottled Water Prices & Sales Channels in China
The market for Non-Alcoholic Drinks is structured into off-trade sales (in stores) and on-trade sales (in bars, restaurants etc.). Statista values off-trade sales at retail prices and on-trade sales at purchasing prices to the on-trade establishments. Over bottled water prices in China, price per unit in US$ in 2019, the average price per unit in the market for bottled water amounts to US$0.4 in China. Statistics shows that it will reach US$0.43 in 2020 and US$0.44 by 2012. Over Bottled water sales channels in China. In the Non-Alcoholic Drinks market, 2.4% of total revenue will be generated through online sales by 2021. However, offline sales still occupy the key sales, statistics indicates that offline sales was 98.5% in 2017, 98.3% in 2018, it is 98.0% in 2019, it predicts that 97.8% in 2020, and 97.6% by 2021. The main reason for gradually dipping offline sales is the growing online e-commerce year by year.
China Wants Healthier – Bottled Water Imports Surge
With increasing awareness of health and wellness among Chinese consumers, the mineral water market has shown the fastest growth in the non-alcoholic drinks segment in the last few years. Revenue in the Bottled Water segment amounts to US$42,774m in 2018. However, the availability of clean drinking water in China limits the sufficient supply to its market. By global comparison, the bottled water statistic shows that in 2019, with most revenue is generated in China (US$48,656m), then the United States (US$24,928m), Mexico (US$16,694m), Indonesia (US$12,775m), and Brazil (US$9,004m). China market has shown a great stretching and growing capacity for bottled water both in volume and value in the coming years, It’s time for bottled water producers and trading firms to keep engaging on China market, find the right channels to import to China. The List of Chinese Importers for Bottled Mineral Water is available upon request, Please contact DCCC– the organization assists foreign companies to connect with reliable Chinese importers, distributors for Consumers Goods, Food-Beverages. Email firstname.lastname@example.org