Apr. 7 – Nowadays people hold on their Smartphone which are pocket-sized, with an advanced mobile operating system that function as a personal computer, it’s handy and add value to life. Smartphones are a part of modern life globally which make it easy to stay organized and connected, entertained and ready for anything. So, the stakes have never been higher in the ultra-competitive smartphone market.
Smartphones access the Internet advantage
They typically have a color display with a graphical user interface that covers more than 76% of the front surface. The display is almost always a touchscreen and sometimes additionally a touch-enabled keyboard like the Priv/Passport BlackBerry, which enables the user to use a virtual keyboard to type words and numbers and press onscreen icons to activate “app” features. Global smartphone sales continue growing, which now exceed $420 billion per year. In rapidly growing smartphone markets in Asia, like China and India, the competitive environments are even more interesting. Due to rising socioeconomic circumstances, life style changing and dropping prices on out of fashion models, large populations are able to purchase these devices with affordable cost. The Smartphone markets are growing quicker and bigger in a constant state of fluidity, Chinese bands of Smartphone gains more and more attention, become top competitive and dominate the multi-billions dollar Smartphone market.
Top competition -The Chinese smartphone market
In the most recent quarter, Chinese smartphone shipments grew a staggering 18.7% to 135.7 million: This rapid increase in sales comes at a time when domestic brands in China are starting to aggressively market their products. Oppo, a brand mostly unknown across the Pacific Ocean, has more than tripled market share over the last year to unseat the incumbent Huawei. This marks the first time that Oppo has been the most popular brand in the country. According to Counterpoint Research expert, Oppo has adopted a simple but effective strategy, going after the offline market which still contributes more than 70% of total sales in China. Aggressive marketing, promotions and sponsorship, greater offline retail penetration beyond tier-2 and tier-3 cities, better retail margins, dealer support and above all head-turning, innovative smartphone designs has helped Oppo drive its sales in the last eighteen months.
Chinese smartphone brands are generating excitement for their products
Apple fell in the rankings, as consumers wait for the release of the 10th anniversary iPhone. Notably, this year- over-year decline was the first for Apple since entering the Chinese market. Because domestic companies have greater access to manufacturers, they are beginning to roll out new features (e.g. augmented reality, flexible screens) to compete with brands like Samsung and Apple in ways never seen before. Domestic Chinese brands are generating excitement for their products and that is translating into triple-digit growth numbers for companies like Oppo and Vivo. In the global smartphone market, competitions get harder and severe in 2017. Chinese brands will remain strong growing in smartphone market. For the List of Local Independent Design House (IDH) in China available upon request, please contact with DCCC, or email to: email@example.com.