China wine industry trends – Demand strong & rules affecting imports

China wine industry trends - Demand remains strong and rules affecting importsApr. 27 – Consumers in China are increasingly wine knowledge and their demand for wine remains strong. According to a related research, wine sales in China are spectacular, with an amount of US$40.4 billion or 4.4 billion liters in 2015, up 8.4% and 4.8% respectively per annum in the past five years. For 2015 to 2020, it is forecast to grow 9% per annum in value terms and 7% per annum in volume terms.

China Wine Industry New Trends

China Summer wine fashions – demand for imported wine remains strong in China wine market, due to the growing demand for imported wine in China and the deregulation of wine imports, wine business has boomed in China. Besides new entries, increasingly, international wine companies and their specialists have moved to China, while wine consumption is flat or sinking across much of Europe, the global attention has shifted to China wine market.
On the other hand, while main bigger cities in China [Beijing, Tianjin, Shanghai, Guangzhou and Shenzhen, etc.] are growing and well recognized as the culinary center in the local region, wine matching with China cuisine becomes a trend in the form of food and wine appreciation sessions held by restaurants and hotels, especially in a pleasant seasons, like midsummer evening time. Wine tasting has become a trending event with which combined related lectures, in responding to rising demand and driven by market forces, public as well as private training institutions are enriching or expanding their wine appreciation courses and developing enhanced manpower training programmes, at the same time organizing wine tasting events to recognizing between the brands differences. For instance, some vocational training institutions in China offers training to personnel ranging from sommeliers to front line catering staff, and provides training on food and wine pairing, wine appreciation and other wine-related matters.

General Rules Affecting Wine Imports to China

The two most critical pieces of legislation concerning wine imports are the wine standards and the wine labeling law, both of which are administered by the ‘General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ)’. Some standards that apply to wine are “Standards for the Administration of Wholesaling of Alcoholic Products”, “Standards for Administration of Retailing of Alcoholic Products”, “Measures for the Administration of Wine Distribution” and “Hygiene Standards of Distilled and Brewed Wine”. However, these standards do not necessarily correspond with international standards. Labeling verification must be sought from AQSIQ, a process which takes one to two weeks. All information labelled in English must also be equally given in Chinese and in the same size font. All labels must be permanently attached to the bottles. Separately, the port requires a 24-hour notice prior to shipment arrival. According to customs inspection regulations, samples will be selected randomly and proportionately. Less than 1,500 ml will be sampled if the bottles contain less than 500 ml. There is currently no wine classification or grading system in China. To facilitate the movement of wine imports into the China, the Wine Market Trends – Complete Guide to Importing Wine to China available upon request, please contact with DCCC, or email to: