China cosmetics market & manufacturing industry report, 2016

China is Asia's second-largest cosmetics booming marketJun. 15 – China cosmetics market is growing speedily, there are new brands attracting major demand among Chinese consumers. China is the world’s second-largest cosmetics consumer market; China’s key cosmetics manufacturers generate healthy total annual revenue, achieving year-on-year growth. China cosmetics market leads the way in the future global cosmetics industry

Key region location increase demand in China’s cosmetics market

There are new terrains continuing increase demand with cosmetics products in China, especially in China major cities with many local cosmetics stores and online sales, related research indicates that as Chinese consumers are in growing taste for beauty and looking good, China cosmetics marketing channels are increasingly mature in main cities, particularly demand from second- and third-tier cities in China exposed perpetual, the Chinese cosmetics market will continue to maintain steady growth. Related China cosmetic markets forecast indicates that with the total volume of retail sales of enterprises (each with annual revenue of above RMB20 million) expected to be RMB245.3 billion by 2017.

Key products in China’s cosmetics market

Most cosmetics products for women, but men cosmetics products are catching up in China cosmetics market. Statically, skin care and make-ups account for the largest share of cosmetics consumption in China, with total volume of retail sales representing a combined 61.2% in 2013, of which skin care products ranked first with a proportion of 48.0%. In addition, the change of men’s skin care concept has led to a constant release of men’s cosmetics market with total volume of retail sales accounting for 4.6% in 2013, and it is expected that the percentage of men cosmetics will be advance outstretched.

Important global cosmetics companies in China’s cosmetics market

Western brands have seen lessening dominance in China’s $28 billion cosmetics market, ceding market share to domestic and regional labels. So far, foreign-funded enterprises still play a dominant role in China’s cosmetics market, accounting for roughly 86% of the total volume of retail sales. To cater to the demand of Chinese cosmetics consumers and improve their market share in the China, L’Oréal, Estee Lauder, Procter & Gamble, Shiseido and other foreign companies have constantly adjusted brand strategies and intensified the building of channels. Meanwhile, as one of the world’s major cosmetics companies, Estee Lauder is engaged in skin care and make-ups. As of January 2015, it has 124 counters in 51 Chinese cities. Besides, it authorized T-mall, an e-commerce website, for the first time in May 2014 to develop China’s e-commerce channel market.

Key players of Chinese cosmetics companies in China cosmetics industry

Meanwhile, Chinese domestic companies led by Jahwa and Marubi are also stepping up the layout of cosmetics market. Operations of domestic cosmetics companies shouldn’t underestimated in China, there are some key growing forces in China cosmetics industry, they occupy important role in developing domestic products in China cosmetics market. As one of China’s leading cosmetics companies, Marubi focuses on facial and eye skin care products, in possession of Marubi and Haruki brand, it received foreign investment in 2013. Other key player, Shanghai Jahwa, a major listed cosmetics company in China, has Six God, Maxam, Herborist, gf and other priority brands. In early 2015 it embarked on the Qingpu Base Removal Project worth a total of RMB1.355 billion, expected to be put into production in 2018.

Major sales channels of cosmetic products in China

Major sales channels of cosmetic products in china cosmetics market include wholesale markets, supermarkets and department stores, dedicated counters, specialty chain stores, drugstores, beauty parlous and direct selling. In recent years, The retail concept of “cosmetics supermarket” or “one-stop shop” is gaining attention, related market research indicates that cosmetics now ranks third in the national online sales league thanks to the rapid growth of online cosmetics shopping. Online stores in China account for 25% of the whole cosmetics market. According to research, skin care products, make-up and perfume carve up 68.3%, 21.3% and 4.1% of cosmetics sales respectively on China’s B2C online shopping platforms in April 2014. Some foreign brands have entered the mainland market by acquiring domestic brands and making use of the latter’s distribution networks. There are top cosmetics trade fairs held in China, to provide platforms channeling cosmetics industry key players, to gather the latest information and to meet dealers in China cosmetics industry.

To import into China or export from China

China is leading the way in cosmetics consumption, Chinese consumer is major force in global cosmetics market in the future. For China’s imported cosmetics, South Korean beauty products are enjoying skyrocketing popularity , its sales to China surged 250 percent in 2015, worth more than $370 million, accounting for almost one-fourth of China’s imported cosmetics, according to figures from the Korean International Trade Association. For China Cosmetics Market & Manufacturing Industry Forecast 2016-2019 is valuable upon request, please contact with DCCC, or email to: info@dccchina.org