Dec. 31 – Chinese importers for quality flooring have been expanding import capacity, with living standard transformation, Chinese consumers are seeking more value-added comfort with better-quality flooring, imported wood quality floorings find its way in China market. China revenue in the Floor Covering segment amounts to US$13,629m in 2019. The market is expected to grow annually by 8.2% (CAGR 2019-2023).
Wood Flooring China Market
China flooring consumer segment, generally speaking, includes finish materials used to cover floors, like wood blocks, strips or friezes, parquet panels; Laminate flooring; Linoleum, etc. As the Chinese living standard improved, more living spaces are required, a lot of construction projects burst forth, more buildings pop up, and better-quality flooring surge onward, led to a growing need in house decorating with floorings. Altogether is stimulating the growth of the China flooring segment. China revenue in the Floor Covering segment amounts to US$13,629m in 2019. The market is expected to grow annually by 8.2% (CAGR 2019-2023). Flooring is something relatively new life style with improved comfort in China, however, there is a growing consumers’ tendency to buy more expensive goods, and a rising trend for pursuing value-added comfort, better-quality durability of floors. Particularly younger generation Chinese families are seeking more upgraded wellbeing, even luxury, and have an inclination to buy more expensive goods which are driving the growth of the flooring segment in China, and stimulating imported quality floorings find its way in China market. At this moment, China’s wood flooring market is still growing and is hungry for the solid wood quality flooring.
Wood Flooring Major Foreign Brands in China
One of flooring trends in China is on the raise of the demand for quality wood flooring with added value, such as: natural, green, solid wood materials, etc. In fact, China wood flooring market is expanding after 2015 the Government adjust related policies, the demand for quality wood flooring continues raising. According to wood flooring China market indicates, China’s wood flooring sales growing 6% year on year to 400 million square meters, and, the wood flooring market in China has accounted for 20% of the global market. Meanwhile, some well-known foreign wood flooring brands expand their business horizon to China, which create competitions between imported foreign wood flooring brands and native top flooring brands.
As for imported wood flooring brands, there are several international established brands stand with firm foot in the arena of top foreign wood flooring brands in China, such as: German Swiss KRONOTEX, German KRONOFLOORING, Hungarian BEFAG, Belgian BERRY ALLOC, Swiss BAUWERK, Italian IDEAL LEGNO, Portuguese CORKSRIBAS and Swedish GOLVABIA, the UK QUICK-STEP, Portugal WICANDERS, and Belgian EGGER, etc. Now all has become the strategic partner of major imported foreign wood flooring brands in China, and all with sales offices or agents in China that offer quality wood flooring with more added value which have won the loyalty of Chinese customers in larger main cities such as Beijing, Shanghai and Guangzhou.
Some researchers pointed out that foreign wood flooring brands in China is facing some challenges in China. The reality is that China market has numerous consumers’ potentials, the country is already the world’s largest wood flooring manufacturing and exporting country, and China is also the largest importer of quality timber raw materials. The shortage of solid raw timber materials hinders Chinese wood flooring manufacturers to produce solid quality wood flooring which China market in demand, and as some researchers point out that this market size is as large as the laminated ones in China. In recent years, more Chinese consumers are enthusiastically searching for solid wood flooring for the sake of the added value to healthier life and environmentally friendly materials. In local China, there are more laminated flooring producers than quality solid wood flooring ones, consequently some major foreign brands of quality wood flooring still hold on some key elements in China wood flooring market, such as excellence, green, natural timber being basic raw materials for their wood flooring products, those advantages put foreign brands quality wood flooring on the competitive stage in China flooring market.
What is the Top Sales Wood Flooring Product in China?
As China market researchers indicated that by product, laminate wood flooring stands on the top sales list in china. Laminate wood flooring as the mainstay of wood flooring industry in China, always accounts for over 50% of total wood flooring sales, but the share is on the decline; engineered hardwood flooring follows with a rising share year by year, at least 20% of total wood flooring sales. In 2018, among various flooring sold in China, 51.1% was laminate wood flooring, and 28.8% engineered hardwood flooring. The top sales wood flooring products in China linked to the improved living standard and the average consumers’ craving for a quality life, wood flooring gradually moves to a growing segment in the China flooring industry, from 33.9% in 2009 up to 38.9% in 2018. At present time, the China wood flooring industry is mature than ever, both as one of most important producers and consumers of wood flooring in the world. China’s wood flooring sales was worth as much as RMB71.6 billion in 2018, and to reach RMB94.9 billion in 2025, stimulated by a combination of positive factors.
Who are the Main Chinese Producers of Wood Flooring?
According to a related statistic that there are roughly 3,000 wood flooring manufacturers in China, more than 1,200 of which can produce both laminate wood flooring and engineered hardwood flooring. Among others, the key players in the China wood flooring sector include Dare Power Dekor Home Co., Ltd., Nature Home Holding Co., Ltd., Zhejiang Shiyou Timber Co., Ltd., Elegant Living, Jiusheng Flooring Co., Ltd., Yihua Lifestyle Technology Co., Ltd. and Kronoswiss. They boast larger capacity and make deployments on a larger scale. Among them, Dare Power Dekor Home Co., Ltd. as a bellwether in China’s wood flooring industry be able to produce as much as 53 million square meters annually, selling 46.48 million square meters in 2018, by proportion, 11.1% of the total wood flooring sold in China.
How China Wood Flooring Market Trend Impact on Timber Parquet China Imports
As the China flooring segment digits indicate that China revenue in the floor covering segment amounts to US$13,629m in 2019. The China market is expected to grow annually by 8.2% (CAGR 2019-2023). There are several foreseeable trends of Chinese wood flooring industry in the coming period draw attention to by the related researchers, such as: among others, solid wood flooring with heating system will usher in a period of growth; penetration of wood flooring is on the rise, importing timber raw materials to China will continue on the upsurge. Undoubtedly, it will create some China market opportunities for quality wood flooring producers and retailers, and timber raw materials traders.The trend has been showing that Imported solid wood flooring with added value has undeniable growing Chinese consumers recent years in China. For foreign wood flooring producers attempting to enter China flooring market, there is a List of Chinese Importers for Quality Wood Flooring available, more details, please contact DCCC, or email to email@example.com