Aug. 9 – China only imported 31.8 tons of avocado in 2011, but in 2017 it imported more than 30,000 tons, an increase of more than 1,000 times, according to the Chinese news agency Xinhua. As one of the world’s largest producers and exporters – Camposol believed that “robust growth in the sector in China, from 33,500 tons in 2017 to 46,000 in 2018, is underway.”
Camposol began exporting avocado to China in 2016 and became the largest Peruvian exporter of the fruit to the Asian country. In 2018, the company exported 3,700 tons to China, i.e. 22 percent of the market share in Peru’s production season. The popularity of this fruit is attributed, apart from the acceleration of economic openness, to the rise of the “calorie economy” in the Asian country.
The avocado was a very exotic product for Chinese consumers. “When Mexican avocado initially entered the Chinese market, it did not sell much, and it remained an unknown product for many years,” stated Huang Xianhua, the general manager of Ouheng Import & Export, a company in Zhejiang Province in eastern China. According to Huang, the avocado quickly became popular once it began to be marketed on the Internet and its nutritional value began to be advertised.
As China internationalizes and opens up to the world, consumers try many imported products. “The Chinese, especially the younger generation, are changing their eating habits: from pure Chinese cuisine to the mix of Chinese and Western cuisine,” said Ramirez. “More people are becoming aware of the importance of eating healthy foods,” stated Miao Miao, a nutritionist at Nanjing Maternal and Child Health Hospital.
Chinese consumers are embracing a more nutritional, healthy and exotic fruit and vegetable products in larger numbers, reflected in their spending on fresh produce decisions. Today, China’s health foods market is worth more than US$144.2 billion, according to a related report. With growing numbers of Chinese consumers rising health awareness, taking up a healthier lifestyle, which have played a key role in driving consumers towards imported products, this market presents enormous opportunities for foreign businesses.
Especially for growers, fruit imports/exports, fruit farm investors in fresh produce industry should also watch out for new niche segments, such as avocado, black berry, and cheery, etc. China market demands for more exotic produce, the List of Chinese Importers for Fresh Fruit and Vegetables might help to transform your fresh produce business into tangible assets by connecting you with reliable Chinese importers, guiding you enter into China market with a measurable success; there are almost 1.4 billion consumers in Great China.