Gin in China | GINSTR makes its way to Hong Kong and Asian markets

List of Chinese Importers/ Distributors for Alcoholic Beverages in ChinaJul. 17 – In today’s China gin market, as a main ingredient in many cocktails, China gin market is one of growing popular spirits drunk segment in China. According to China alcohol market statistics, China revenue in the Gin segment amounts to US$70m in 2019. The China market is expected to grow annually by 2.5% (CAGR 2019-2023).

Gin in China

China alcohol market is growing which the gin segment stands out, gin tonic contains spirits based on juniper with an alcohol content of 37.5 % vol. or more. Gin as alcoholic drinks, its distribution covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels, or Horace encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Nowadays, to taste a drink is normal during the party time, in some occasions, it has become a part of consumption during family gathering for dinner in China, especially during friends gathering or evening party times, tasty drinks are more important to have a good time for younger generation Chinese. The best tasting alcoholic drinks in China are, among others, wine, cocktails, whiskey, vodka, craft beer. Gin in China along with its own native gin brands, imported gin attract more and more attention from the Chinese consumers, the desire for imported labels is still raising. Take UK as an example, in last few years, China imports of UK gin almost tripled in value to nearly ¥15m. The country has more than 21 million new legal drinking age consumers entering the market every year. While overall numbers still place baijiu as the spirit of choice, followed by whiskey and cognac, the new generation is predicted to change that statistic. In fact, China has played a central role in the global gin revolution, embracing the heritage and innovation of UK gin products to create traditional and modern gin based drinks. Exports of UK gin totaled more than ¥5.37bn in 2018, according to a related report. China revenue in the Gin segment amounts to US$70m in 2019. The China market is expected to grow annually by 2.5% (CAGR 2019-2023). China gin market presents growing opportunities for gin producers, gin exporters, and alcohol products worldwide.

GINSTR Makes its way to Hong Kong and Asian Markets

GINSTR is an independent German gin brand was awarded a double gold medal at the China Wines and Spirits awards 2018 (CWSA), the biggest spirits competition in the country. According to industry experts, a gin and tonic (金汤力– jīn tāng lì) is a highball cocktail made with gin and tonic water poured over ice. It is usually garnished with a slice or wedge of lime. The amount of gin varies according to taste. Suggested ratios of gin to tonic are between 1:1 and 1:3. As for German GINSTR which is refined with plant material from Stuttgart and mineral water from Cannstatt, German artisanal gin brand Ginstr has already established itself as one of the spirits industry’s rising stars, having won a gold medal at the World Spirits Award 2018 and the Gin and Tonic Trophy, where 400 jurors voted it the best gin to accompany a tonic over more than 600 other brands at the International World Spirits Competition (IWSC) last year. The start-up was founded by friends Alexander Franke and Markus Escher, who set up their distillery in Stuttgart in 2016, where they continue to produce the gin by hand, with each bottling round limited to 711 bottles. “To start with, we were making gin for our friends, and selling 50 or 60 bottles per month, or two to three bottles per day, and the company was being run from a garage. In Germany, all the barkeepers wanted it – they were hysterical about the product, and it was very often sold out,” he recalls.

GINSTR Debuting at Ozone

The brand is still modestly sized – with a team of seven in place – but it is not short on ambition, having launched at one of the world’s most celebrated bars, Ozone at Ritz Carlton Hong Kong, earlier this year, following its double-gold medal at the CWSA. It is now a permanent fixture on the menu after Mr Franke was invited to officially hand over the first bottle to bar manager Oscar Mena. “We have a nice collaboration and a signature drink [created by] Oscar,” said Mr Franke, adding that the gin is also available to purchase on Hong Kong site The Bottle Shop. Proving the city is acquiring quite a taste for artisanal gin; Ginstr will soon meet with the Hong Kong Jockey Club. “There are not so many gin brands on the Hong Kong market, and no gin is being made in Hong Kong. Hong Kong people know a lot about whisky, but gin is a bit new to them.” In addition to Hong Kong, Ginstr has made impressive inroads into the Asian market, as it’s currently available in Mainland China, Macao, Singapore, Vietnam, Korea, Thailand and Taiwan. Many Ginstr customers are based in Asia but the entrepreneur is keen to carry on meeting existing and prospective customers face to face. “It’s very important, talking to clients, and they are impressed when they see that the founders are visiting them. I’m not a big fan of employing salesmen, or working with a sales agency… for us, getting the personality [of the brand across] is important,” he said. The beverage industry worldwide will make a bee-line for Hong Kong for the International Wine & Spirits Fair at the Hong Kong Convention and Exhibition Center, on 7-9 November 2019. There is a List of Chinese Importers/ Distributors for Alcoholic Beverages in China available upon request please contact DCCC or email to: info@dccchina.org

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