China beer market insights 2019 | Chinese importers for craft beer

Chinese importers for craft beer Mar. 11 – China beer market growth rapidly, imported craft beer in China has been expanding, parallel to this growth is China beer consumption per capita stands at 29.9 L in 2019, per person revenues of US$42.53 are generated. Today, China’s beer sector to make for a US$60,392m in 2019. In relation to total population figures, the market is projected to grow annually by 1.3% (CAGR 2019-2023), according to statistics.

China Beer Market Share 2019

Beer includes fermented beverages made from malt with an alcohol content of more than 0.5% as well as beer mix drinks. There are many brands of beers available on tap or in bottle/can in the market; the rise of consumers’ spending power increase the demand for premium products of craft beer which stimulates the beer market growth. The market for Beer is structured into off-trade sales (in stores) and on-trade sales (in bars, restaurants etc.). Globally, there are fresh flavors, premium products and attractive packaging launched by newer players in order to acquire more market share from well-known players. China has the largest beer consumer in the world with nearly 1.4 billion the world’s largest population, beer remains the top alcoholic beverage consumed in China. Sales of leading beer brands in the country have been hit. Volume in the Chinese beer market has now been contracting for two consecutive years. The study shows that five key beer groups (Carlsberg China; China Resources Snow Breweries; Anheuser-Bush InBev; Tsingtao Brewery, and Beijing Yangjin Beer) which together form 80% of China’s beer market. China is currently one of the most exciting markets in terms of growth in the drinks and spirits sectors, Chinese consumers are showing an increased interest in imported beverages. The statistics indicates that China’s beer market amounts to US$60,392m in 2019, beer sales in China the average price per unit in the market for beer amounts to US$1.42 in 2019, and volume is expected to amount to 43,971.1 ML by 2023.

Craft Beer Platform China 2019 Focus

China has nearly 1.4 billion populations that make it the largest beer market in the world, China beer market size as bigger as twice the size of the US beer market in volume. Reliable statistics shows that China revenue in the Beer segment amounts to US$60392m in 2019. The average price per unit in the market for beer amounts to US$1.42 in 2019, and volume is expected to amount to 43,971.1 ML by 2023. Globally, Anheuser-Busch InBev, Heineken and Carlsberg constitute the most important companies in this sector, they all target China market, and aim China as craft beer export destination, and contribute China beer market growth. Nowadays, what are the trends of craft beer in China or globally at large? Craft beer China 2019 indicates that craft beer brewers focus on different highly demanded subjects like industrial policies and trends, research and development of craft beer recipes, management experience and business insights of leading craft beer breweries, raw materials and processing methods, brewing equipment and technologies, marketing and channel development, investment, etc. To get involved in the trends of craft beer innovation, to build up a craft brewery that fit into the market demand that’s the goal of all.

Craft Beer and Foreign Brands on Tap in China

Craft and foreign beer on tap in China, plus supermarkets, local retail stores, hotels; restaurants; bars and clubs with wide selection of beer in bottles/can are all available. Chinese market is growing exponentially, craft beer and foreign brands are in bottles/can or on tap, prices are relatively high – €13.8 Euro average per litre in local residential bars, craft beer typically served in 400-500 ml glass, regularly consumed by urban, young, high-income consumers, especially in the major cities, such as Beijing, Shanghai, Guangzhou, craft beer is one of popular beverages among young Chinese urbane. Today, China imports craft beer around the world, most imported to China from Europe, statistically, more than 70% of craft beer total import comes from Europe. In recent years, major imported beer in China are coming from Germany, Mexico, Belgium, Netherlands, Portugal, Spain, Korea, Rep., France, United Kingdom, Russia, United States and Others, according to China Customs 2018. Beer distribution in China concentrated in the Southern-East regions in China, along the coastline cities and ports. In those regions, there are well-established beer distribution networks with focused key matured Chinese craft beer importers. Besides mainland China, Hong Kong as a trade hub plays an important role in alcoholic beverages imports to mainland.

Major Imported Craft Beer Brands in China

There are various imported beer brands in China, among others, there are 34 influential imported brands beer in China, they are the bigger makers and shakers in China imported beer market and impact global beer market as well, they are worth to mention here: Germany [Franziskaner, Erdinger, Wurenbacher, and Oettinger]; Mexico [Corona] ; Belgium [Hoegaarden, Leffe, Chimay, La Chouffe, Liefmans, Vedett, and Duvel]; Netherlands [Oranjeboom, La Trappe, Heineken, and Tiger]; Portugal [Tagus and Superbock ]; Spain [Estrella damm]; Korea, Rep. [Cass]; France [Kronenbourg]; United Kingdom [Brewdog and Lost coast]; Russia [Baltika]; United States [KBC, Brooklyn and Rogu]; Others [Carlsberg, Paulaner, Budweiser, Goose Island, Stella Artois, Asahi]. There are two types of availability imported brands beer in China: One is available on tap, the other is only available in bottle or can. Most of them are available on both, in tap and in bottle/can. Major retail channels are Supermarkets and Hypermarkets; Local convenience stores; E-commerce;

Import Craft Beer to China with Chinese Importers

China has the most customers for beverage consumption, beer, craft beer is no exception. Chinese beer market is targeted by worldwide beer brewers/craft beer brewer companies, many see China is the most important profitable market for export, business potentials in a long run with nearly 1.4 billion population. To find reliable Chinese importers or business partners for craft beer in China can be challenging, although China market offer tremendous business opportunities concerning food and beverages. DCCC– the organization assists foreign companies to connect with reliable Chinese importers, distributors for Consumers Goods, Food-Beverages. For international craft beer or related beverage trading companies try to discover the market opportunities in China, the List of Chinese Importers for Craft Beer is available. For further information, please email info@dccchina.org

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