China demandd for tea | ‘Western’ style tea in favor | imports tea to China

China's demand for tea-Chinese importers for teaMar. 19 – China is world’s largest tea consumption country; in 2018, China tea production hit a high of 2.8 million tons, according to state media.The total tea consumption volume in China has steady scaled up due to health benefit, with 2.8 million tons tea steaming above, so far, demand is bigger than the country could supply. Imports of tea to China have risen, mainly by companies selling -‘Western’ style tea.

Tea Consumption Volume in China

The most demanding drinks are coffee and tea next to water, there are more tea drinkers than coffee around the global, in sequence, water is the first demanding drinks, and tea is the second, which secured key position of tea within the most demanding drinks among all categories of beverages. The tea culture was established in China for several centuries before it came to the West. Globally speaking, tea drinking was introduced in Japan during the late eighth century and became an important part of the Japanese culture. In the United Kingdom, tea is recognized as one of the country’s cultural beverages. Tea is also a popular beverage in Middle Eastern cultures, according to China’s tea output is estimated to reach 2.8 million tonnes in 2018, with the value of the whole industry chain topping 600 billion yuan (about 86.4 billion U.S. dollars), up from 2.6 million in 2017, according to China media reporting, and that number is only going up in 2019 and beyond. The total volume of tea consumed in China steadily growing in the past 5 years, China Tea Marketing Association (CTMA) indicates that the sales volume of tea within China will reach 2 million tonnes this year. Furthermore, China Daily reported that China’s tea consumption would increase between 5% and 8% annually through 2020.

‘Western’ Style Tea in China with a Good Turn Growing

What is “western-style teas” in Chinese sense? Originally, “Chinese style teas” are all loosely packaged in various sized containers which can be serviced for 2-3 months or even longer time. By comparison, the so-called ‘Western’ style tea in China, they are all in good-looking small packages, with added various artificial flavors, one for making each cup, why they are called “Western-style teas” in China? That’s because the Chinese have been sipping tea for thousands years with five basic categories: white, green, oolong, black (the Chinese call these red teas), pu-erh. Nowadays, the evolution of tea drinking influenced by the efforts to diversify production to include specialty items such as herbal teas, fruit fusions and flavored gourmet teas. Common herbal beverages are chamomile, peppermint, fennel, rose hip, and lemon verbena. Some specialists would add another category, blends. And then there are countless herbal infusions, according to Tea Types. As for blends, tea producers make blends by combining different types of teas, often in order to achieve flavor consistency from one season to the next. Common blends include English Breakfast, Earl Grey, Irish Breakfast, and Caravan, they are all in attractive small wrapping, one for making each cup, and they are called “Western-style teas” in China. Young Chinese are increasingly choosing pricier, imported teas over local ones. British classics like English Breakfast and Earl Grey. But there are also blends with flavorful additions like mango, vanilla, caramel or kiwi. Tea is the most widely consumed drink in China, as the Chinese consumers increasingly value tea products, a growing interest in the rarer and superior quality teas, as well as trend-setting tea blends. Particularly, Premium tea wholesaler Tea, that ‘Western’ style teas consumption has grown particularly rapidly in China, driven by a combination of appreciation imported tea products, the taste and health benefits, and efforts to diversify production to include specialty items such as unique blends, herbal infusions, etc., Increasingly, the city’s coffee shops are also offering a range of teas, and Western style tea shops selling imported brews are emerging alongside the countless traditional Chinese tea shops, that’s led to ‘Western style tea in China is in demand, largely, by Chinese importers, companies importing selling Western-style teas, the China tea luxury market expanding, imports tea to China have also risen.

Chances for Foreign Tea Business Enter China Market

China is major tea exports countries globally, however, as the China Tea Marketing Association (CTMA) indicated that tea imports to China is also rising due to the consumption of tea in China has been increasing gradually in recent years. China news media reporting recently, among others, Western-Style Teas import to China has gained steadily growth in recent years. Tea is the second most consumed drink in China after water, Western-style teas, brands like the U.K.’s Twinings and Lipton are making headway with their British-style blends have become popular among various tea beverages in China, with rising health awareness and appreciation of Western-style teas with various flavours and aromas, imports teas to China also steadily growing. In 2017, China imported approximately 29,831 metric tons of tea, broken down by tea type; approximately around 25,000 metric tons are black tea, almost 40% more than the previous year. The outlook of the China hot drinks market segment indicated that China revenue in the tea segment amounts to US$40400m in 2019, the market is expected to grow annually by 6.9% (CAGR 2019-2023); In global comparison, most revenue is generated in China (US$40,400m in 2019); In relation to total population figures, per person revenues of US$28.45 are generated in 2019; The average per capita consumption stands at 1.4 kg in 2019; The average price per unit in the market for Tea amounts to US$20.08 in 2019; In the market for Tea, volume is expected to amount to 2,315.2 mkg by 2023.

Tea Imports to China – Chinese Importers for Tea Products

Although, Chinese tea production hit a new high, but the tea consumption is also reaching fresh record that means China market opens up opportunities for tea products import to China. As China tea marketing experts noticed that the younger generation Chinese are interested in tasting the Western teas more than the tea preparation rituals, more keen on tea served in a more modern and chic way. For instance, popular fast-casual chain Element Fresh launched its own tea shop, Vital Tea in Shanghai which serves imported teas in a Western-style cafe sophisticated and stylish environment, enjoyed a surge in popularity. Nevertheless, according to a report that China’s tea consumption would increase between 5% and 8% annually through 2020 which indicated the China market opportunities for teas with Chinese importers. DCCC– the organization assists foreign companies to connect with reliable Chinese importers, distributors for Consumers Goods, Food-Beverages. For international tea producers, tea imports/exports companies try to discover the market opportunities in China; The List of Chinese Importers for Tea Products is available. For further information, please email info@dccchina.org.

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