Wine and drinks exports to China – Chinese market for beverages

Wine and drinks exports to China - Chinese market for beveragesFeb. 27 – China market with nearly 1.4 billion population, there is a fast growing imports food and drinks to China around the global. Chinese consumer has a huge appetite for imported sparkling wines. The statistic shows China had imported about 640 million litters of wine in 2017, China alcohol beverage, which is projected to become the world’s second most valuable wine market by 2020, according to China report.

Brazil’s Beverages Focus on the Tastes of China Market

Brazilian wine producers have set their sights on gaining a larger share of China’s consumer market.
To that end, the wine sector and government of the South American country have joined forces to develop a strategy that will help expand the distribution of their products, especially sparkling wines and grape juice. Brazil’s wine industry, known for its sparkling wines, began with the arrival of Italian immigrants “The Miolo brand is a premium wine that is already in seven stores in China,” said Diego Bertolini, manager of promotion at the Brazilian Wine Institute (Ibravin) based in Bento Goncalves, Brazil’s leading wine-making region, in the southern state of Rio Grande do Sul, adding that “In Asia, our market is more directed at China. China imports high-quality wines from many countries, but Brazil has distinct products for the Chinese palate, such as a sparkling Moscatel, aromatic, with 8 percent alcohol content and greater residual grape sugar. Organic grape juice producers in the country are also optimistic about exploring the Chinese market.

Imported Wines in China by Country

China’s total purchase of foreign goods would amount to US$30 trillion over the next 15 years according to China International Imports expo 2018. Imported wine is a key category among imported alcohol beverages in China. By 2020, the country is expected to consume 94 million cases, representing 72% of worldwide wine growth, according to a joint report by Vinexpo and IWSR. The share of domestic wines in the mainland market has gradually dwindled in the face of growing interest in imported wines, whose current market share is around 30%. In the first half of the year, the country imported 254 million litres of bottled wines worth about US$1.146 billion, representing a 13.9% increase in volume and a 3.34% increase in value over the same period last year. French wines still lead the pack but New World high performers, including Australia and Chile, with their unique advantage of a Free Trade Agreement with China, are quickly and steadily climbing up the ranking.

Foreign Beverages Enter into China

One of the most popular imported food and drinks is wine alcohol beverage products in China. The statistic shows China had imported about 640 million litters of wine, with statistics of China imported wine growth in2018, France and Australia are still on the top imported wines by country for imported bottled wines in China, and both saw growth of 10% and 14.9% in the first quarter of 2017, there is an estimate growth the wine import volume in China in 2018. For international sparkling wines and grape juice beverages producers, imports/exports firms attempt to seeking the market opportunities in China, the List of Chinese Importers/Importing Firms for Alcohol Non-Alcohol Beverages is available upon request, please contact with DCCC– the organization assists foreign companies to connect with reliable Chinese importers, distributors for Consumers Goods, Food-Beverages, Email info@dccchina.org

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