China’s online catering continue booming – market and import focus

China's online catering booming - market and import focusJul. 13 – China’s online catering services saw double-digit growth in China in the past decade. “Min Yi Shi Wei Tian” is an old Chinese proverb which states food is the most important thing in people’s lives. It’s a common sense, to live, to eat, eat well, live well. As the spending power of middle-class income increases in China, in the process of rapid urbanization, China online catering is growing fast ever than before.

China’s online catering profits surpasses $50 billion in 2016

China online catering service benefited from the growing of third party platforms, while loose supervision of third party platforms has been attributed to poor quality of some services. According to figures from China Cuisine Association, China’s online catering revenue exceeded 350 billion yuan ($50.7 billion) in 2016, about 10 percent of the country’s total catering revenue. To further regulate the sector to strengthen online catering services, China Food and Drug Administration issued a draft regulation file, specifying that “restaurants that offer online catering services should have real stores with business permits.” Bi Jingquan, head of the administration, also advised third party platforms to be more diligent when recruiting caterers. Zhu Yi, an associate professor with China Agricultural University, said that the draft will ensure all outlets are qualified and well regulated, according to a report from Beijing, March 19, 2017.

To regulate China online catering services at local level

Starting from the capital city of China, to ensure food safety, the Beijing municipal food and drug administration pledges to strengthen regulation of online catering platforms, to oversee the online catering services. The supervision over the platforms will include checking business licenses and health certificates and, more in details, the quality of ingredients and health conditions of cooks of the restaurants on the platforms, according a report from Beijing, March 15, 2017. The administration will launch spot checks on food safety of the restaurants and order them to post pictures of their kitchens and cooking process on the platforms. A restaurant rating system will be introduced on the platforms, so that customers can choose higher rated ones. According to statistics, Beijing has five online food ordering and delivery services with altogether 67,000 restaurants on them. China has adopted strict food safety regulations in recent years, but the proliferation of kitchens and restaurants riding the e-commerce boom has made supervision more difficult. Some Chinese local cities prepare to introduce a supervision system for the online catering sector using big data techniques that collect catering information quicker and broader in details, that will serve as an administrative tool to reach the goal of supervision China online catering services.

China’s online catering remain upsurge in 2017

China’s online catering sector is continuing to expand quickly as more than 300 million meals are expected to be ordered online this year, according a recent industry forecast.The country’s take-out business will account for more than 10 percent of the catering industry’s total retail revenue by 2020. In 2016, a total of 256 million meals were ordered online, up 22.5 percent from 2015, the data was revealed at an industry conference on online catering. The market size of China’s take-out business exceeded 160 billion yuan (about 23.49 billion U.S. dollars) in 2016, up 33 percent year on year. Besides regular meals, the Chinese are increasingly interested in other types of online catering services such as late-night snacks and afternoon tea, according to the data. At present situation of online catering development in China, there are need for more smart technology, particularly for suitable measures for delivery services to ensure healthy and sustained growth in the sector, according to insider’s indication.

Import quality catering products into China

It’s not a surprising reality that China online catering is in fast pace growing, going to the restaurants is too much time consuming for the busy working younger generation Chinese, this is one of the main reasons that has spurred the vigorous development of China online catering services. As for aspect of spending, earn more, spend more, especially for food, no matter what, if you want to live, you need to eat. Nowadays, good catering services and restaurants of unique character have become one of the major online catering selling attraction in China. With regard to foreign catering products import into China, there is a strong demand for quality catering products with distinctive characteristics in China’s catering market . In particular, imported catering products, and different types of cuisines. Generally, Chinese consumers have positive impressions towards imported quality catering products, it’s time for some food and beverage imports/exports companies to consider venturing into China’s catering market. For the List of Chinese Importers of Foodstuff and Bio-Food available, please contact with DCCC, or email to: info@dccchina.org

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