China market roadmap: The home decoration products industry

China market roadmap: the home decoration products industryJun. 21- In the coming few years, China market for home decoration products and its related industries will be slowly recovering from the economic crisis. Both manufactures and imports/exports will lead an increase. With property investment, new housing projects and improving living conditions, there is a growing consumer confidence in home furnishing and its related home decoration products in China.

The home decoration products China market

China market for home decor products offers opportunities for producers, imports/exports sectors, in the past decade, rising consumer consumption in China have transformed China’s society and economy. China is one of the world’s major producers for home decor and its related consumer products. Far outpacing other economies in the world, China is the world’s fastest growing market for the consumption of goods and services, related home decoration products in China is a significant part.

Demand of the home decoration products in China

In China, as living conditions continue to improve, people are becoming more and more willing to invest in home decoration. Chinese people believe furniture is main home decor products; a house without furniture is an empty shell. For to decor the house, the first thing to do is to bring furniture in, then go on to consider how to add something else, further make the home surroundings more lovely, cosy and comfortable, they look for home decor items that attract their eyes, especially younger generation Chinese are more tune to the new modern design home items, to make home more hip and trendy.

Raising purchasing power driven home decor products in China market

China’s home decor and its decor furniture market have vast room for expansion. Take the home decor furniture replacement market as an example. According to statistics, there were about 440 million households in all provinces, autonomous regions and municipalities in China. People’s increasing purchasing power has driven the home decor products, especially furniture market to develop in leaps and bounds in China. The total retail sales of home decor furniture products by wholesalers and retailers above a certain scale grew 13.9% to Rmb227.30 billion in 2014, according related industry report.

Dynamic urbanization rate bound to the expansion of home decor products market

Moreover, the factor of spectacle urbanization in China which is stimulating the demand of household related home decor products in the years to come, based on the assumption that Chinese people would replace their home older furniture once every 10 years, around 44 million households would replace their furniture and China home decor products each year, along with changing living conditions, more people living and working in big cities in China, the dynamic situation is bound to strengthen the expansion of the home decor products market. Data from the National Bureau of Statistics of China shows that the urbanization rate in China reached 54.7% in 2014, rising by 1% on average every year.

A new major consumer group in the home decor products market

Additionally, in this urbanization transforming process, wage and salary earners as well as peasant families who have settled in towns and cities have become major consumer groups in the home decor products China market. It is estimated that, by 2020, 37.6 million houses will have been renovated under housing reconstruction project in China, which will also generate demand for home decor products and stimulate the China market further growth.

What is the demand for home decoration products in China? In this topic of China home decoration market report 2016-2019, we present significant discoveries in China market roadmap: the home decoration products industry. We provide the latest market research, demand & supply of home decor products in China, detail key players of home decor manufacturers in China, and forecast of China home decor market trends in the near future. For China Home Decoration Market Report 2016-2019 available upon request, please contact with DCCC, or email to: info@dccchina.org

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